Brand Communications Specialist

Placements24; Queenstown; Hybrid; NZD 54,000 - 81,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Professional growth

Career advancement

Job summary

Placements24 is seeking an experienced Brand Communications Specialist to elevate its brand presence for the Queenstown, Eastern Cape market. This remote role focuses on developing integrated communication strategies that align with the company’s identity and objectives.

You will craft compelling narratives, manage social channels, collaborate with marketing, product, and sales teams, and monitor reputation.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven ability to develop and execute brand communication strategies.
• Excellent written and verbal communication skills, including copywriting and editing.

Responsibilities

• Develop and implement brand communication strategies across multiple platforms.
• Create compelling brand messaging and storytelling for target audiences.
• Manage brand presence on social media, website, and other digital channels.
• Collaborate with marketing, product development, and sales teams to ensure consistent brand voice.
• Oversee the creation of marketing collateral, press releases, and advertising copy.
• Monitor brand reputation and manage public perception.
• Conduct market research and competitive analysis to inform strategies.
• Support planning and execution of brand events and campaigns.
• Manage external agencies and vendors as needed.
• Measure and report on the effectiveness of brand initiatives.

Skills

Brand management

Corporate communications

Social media management

Copywriting

Market research

Education

Bachelor's degree in Marketing/Communications

Job description

About the Role

Our client, a leading retail group, is seeking an experienced Brand Communications Specialist to elevate its brand presence and reputation. This position, servicing the Queenstown, Eastern Cape market remotely, is responsible for developing and executing integrated communication strategies that align with the company's brand identity and business objectives. The ideal candidate will be adept at crafting compelling brand narratives, managing various communication channels, and fostering strong relationships with internal and external stakeholders. Join a progressive organization and play a pivotal role in shaping its brand perception across Eastern Cape and beyond.

Key Responsibilities

• Develop and implement brand communication strategies across multiple platforms.
• Create compelling brand messaging and storytelling that resonates with target audiences.
• Manage brand presence on social media, website, and other digital channels.
• Collaborate with marketing, product development, and sales teams to ensure consistent brand voice.
• Oversee the creation of marketing collateral, press releases, and advertising copy.
• Monitor brand reputation and manage public perception.
• Conduct market research and competitive analysis to inform communication strategies.
• Support the planning and execution of brand events and campaigns.
• Manage external agencies and vendors as needed.
• Measure and report on the effectiveness of brand communication initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in brand management, corporate communications, or marketing.
• Proven ability to develop and execute successful brand communication strategies.
• Excellent written and verbal communication skills, with strong copywriting and editing abilities.
• Experience in social media management and digital marketing.
• Strong understanding of brand positioning and messaging.
• Proficiency in market research and data analysis.
• Excellent project management and organizational skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Knowledge of the Eastern Cape consumer market is advantageous.

Benefits

• Our client offers a competitive annual salary and a comprehensive benefits package.
• As this role is fully remote, employees benefit from significant flexibility and work-life balance.
• We provide excellent opportunities for professional growth, continuous learning, and career advancement within a growing company.
• This position, servicing Queenstown, Eastern Cape, allows you to contribute significantly to brand success from anywhere.
• Join a collaborative and innovative team environment.