Activation Manager

TVNZ; Auckland; On-site; NZD 90,000 - 130,000; Full time

Job summary

TVNZ in Auckland is seeking an Activations Manager to lead audience activation and programmatic activation strategy across TVNZ's digital inventory and advertising technology ecosystem.

You will drive execution, optimization and growth of programmatic and data-led solutions, partnering with Sales, Product, Data and Commercial teams to turn insights into commercial opportunities, with a 12-month fixed-term commitment.

Qualifications

• Minimum 5 years' experience in programmatic, audience activation, digital media, advertising technology or related fields.
• Strong understanding of programmatic trading ecosystems, DSPs/SSPs, identity solutions and audience targeting methodologies.
• Experience implementing and managing audience and data activation strategies across buying platforms.
• Demonstrated understanding of data-driven advertising and audience measurement.
• Knowledge of the New Zealand media and advertising market.
• Understanding of privacy, consent and responsible data practices.
• Strong analytical and problem-solving skills.
• Ability to interpret data and transform insights into commercial opportunities.
• Experience evaluating campaign, audience and platform performance.
• Strong strategic planning and stakeholder management capability.
• Confident presenter with excellent communication and influencing skills.
• Commercially focused and customer-centric.
• Highly collaborative and relationship-oriented.
• Curious and innovative mindset.
• Self-motivated with a strong sense of ownership and accountability.
• Able to influence without direct authority.
• Resilient, adaptable and comfortable working in a fast-paced environment.

Responsibilities

• Lead TVNZ's audience activation and programmatic activation strategy across digital inventory and advertising tech ecosystem.
• Drive execution, optimisation and growth of programmatic and data-led advertising solutions.
• Develop activation strategies across buying platforms and partners.
• Collaborate with Sales, Product, Data and Commercial teams to enable advertisers to reach audiences through advanced targeting.

Skills

Programmatic activation

Programmatic trading

Audience targeting

Data-driven advertising

NZ media knowledge

Privacy & consent

Analytics & problem solving

Insights to opportunities

Campaign & platform evaluation

Strategic planning

Communication & influence

Customer-centric

Collaboration

Innovation mindset

Ownership & accountability

Influence without authority

Resilience & adaptability

Job description

Drive the future of digital advertising at TVNZ. Lead our audience and programmatic activation strategy, unlocking the full value of TVNZ's digital inventory, audience products, and advertising technology ecosystem to deliver outstanding results for advertisers and audiences alike. If you're passionate about innovation, data-driven advertising, and shaping the future of digital media, we'd love to hear from you.

The Activations Manager reporting to Head of Digital Revenue Solutions and Operations is responsible for leading TVNZ's audience activation and programmatic activation strategy, ensuring maximum value is delivered across TVNZ's digital inventory, audience products and advertising technology ecosystem.

The role drives the execution, optimisation and growth of programmatic and data-led advertising solutions, while developing activation strategies across key buying platforms and partners. Working closely with Sales, Product, Data and Commercial teams, the Activations Manager provides strategic leadership that enables advertisers to effectively reach audiences through advanced targeting, audience segmentation and data-driven activation opportunities.

The role is responsible for ensuring TVNZ remains a market leader in audience activation, programmatic innovation and advertising technology solutions.

This is a 12-month fixed term contract.

What we're looking for - Tā mātou e kimi nei

• Minimum 5 years' experience working within programmatic, audience activation, digital media, advertising technology or related fields.


• Strong understanding of programmatic trading ecosystems, DSPs, SSPs, identity solutions and audience targeting methodologies.


• Experience implementing and managing audience and data activation strategies across buying platforms.


• Demonstrated understanding of data-driven advertising and audience measurement.


• Knowledge of the New Zealand media and advertising market.


• Understanding of privacy, consent and responsible data practices.


• Strong analytical and problem‑solving skills.


• Ability to interpret data and transform insights into commercial opportunities.


• Experience evaluating campaign, audience and platform performance.


• Strong strategic planning and stakeholder management capability.


• Confident presenter with excellent communication and influencing skills.


• Commercially focused and customer‑centric.


• Highly collaborative and relationship‑oriented.


• Curious and innovative mindset.


• Self‑motivated with a strong sense of ownership and accountability.


• Able to influence without direct authority.


• Resilient, adaptable and comfortable working in a fast‑paced environment.