Nordics CRM Leader: Data-Driven Growth & Personalization

SharkNinja, Inc.; Oslo; Hybrid; NOK 700,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a CRM Manager for the Nordics to lead customer relationship marketing across the region. You’ll drive acquisition, engagement, retention, and value through personalised, data-driven programmes across email, SMS, push, and other owned channels.

You will work with eCommerce, Digital Marketing, Analytics, and Creative teams to shape customer experiences, build segmentation, and continually optimise performance to accelerate growth.

Qualifications

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.

Responsibilities

• Drive growth and performance of CRM programmes across Nordics, increasing engagement, retention, and lifetime value.
• Build audience segmentation using data to improve targeting and conversion.
• Own CRM campaign calendar, align with launches and campaigns.
• Collaborate with eCommerce, Media, Analytics, and Creative teams to ensure cohesive customer experience.
• Lead testing and optimisation of campaigns across content, targeting, journeys, and channels.
• Monitor CRM metrics like engagement, retention, repeat purchase, and revenue.

Skills

CRM management

Lifecycle marketing

Multichannel marketing

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Customer data analytics

Stakeholder management

Project management

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

SharkNinja is seeking a CRM Manager for the Nordics to lead customer relationship marketing across the region. You’ll drive acquisition, engagement, retention, and value through personalised, data-driven programmes across email, SMS, push, and other owned channels.

You will work with eCommerce, Digital Marketing, Analytics, and Creative teams to shape customer experiences, build segmentation, and continually optimise performance to accelerate growth.