Nordics CRM Growth Lead — Data-Driven, Multichannel

Sharkninjaoperatingllc; Oslo; Hybrid; NOK 900,000 - 1,100,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning Programs

Job summary

SharkNinja is seeking a CRM Manager for the Nordics to lead data-driven CRM strategies across email, SMS, and other owned channels. You will collaborate with eCommerce, Marketing, Analytics, and Creative teams to drive customer acquisition and lifetime value in the region.

The role requires experience in CRM, lifecycle marketing, and a strong understanding of multichannel campaigns. English and a Nordic language are essential, with hybrid work options available.

Qualifications

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms and analytics tools for segmentation, automation, and performance measurement.

Responsibilities

• Drive CRM strategy and execution for Nordics across email, SMS, push, and other owned channels.
• Develop data-led customer journeys aligned with product launches and campaigns.
• Build audience segments and personalized campaigns to improve engagement and revenue.
• Own CRM calendar and coordinate with eCommerce, Marketing, Analytics, and Creative teams.
• Monitor CRM metrics and provide actionable insights to stakeholders.
• Lead testing and optimization of campaigns, content, and channel mix.

Skills

CRM experience

Lifecycle marketing

Retention marketing

Digital marketing

Multi-channel campaigns

Data analytics

Data-driven mindset

Communication skills

Stakeholder management

Project management

English + Nordic languages

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

SharkNinja is seeking a CRM Manager for the Nordics to lead data-driven CRM strategies across email, SMS, and other owned channels. You will collaborate with eCommerce, Marketing, Analytics, and Creative teams to drive customer acquisition and lifetime value in the region.

The role requires experience in CRM, lifecycle marketing, and a strong understanding of multichannel campaigns. English and a Nordic language are essential, with hybrid work options available.