Head of Sales — Digital Growth & AI-Driven Strategy

Nordic Approach; Oslo; Hybrid; NOK 900,000 - 1,200,000; Full time

Benefits offered by this job

Flexible working conditions

International environment

Competitive compensation

Job summary

Nordic Approach is seeking a Head of Sales to lead a high-performing team in a global coffee environment. You will shape the commercial strategy across origins, drive relationships with key customers, and bridge traditional sales with digital channels, including a Customer Portal and AI-use cases.

This role offers a flexible, international setting and growth opportunities within a sustainability-focused organization.

Qualifications

• Proven sales leadership experience in a comparable environment across functions and channels.
• Strong relationship management track record; credible in specialty coffee through expertise and service mindset.
• Ability to innovate and modernize the sales function (digital, collaborative, end-to-end ways of working).
• Strategic, structured thinker with a hands-on, entrepreneurial and results-oriented approach.
• Cross-cultural competency; fluent English.
• Bachelor’s degree (minimum), ideally business-related.

Responsibilities

• Lead the sales team: set direction, coach performance, and ensure high customer activity (meetings/visits/cuppings) with you as a visible face to the market.
• Align Sales & Marketing: build one unified go-to-market approach and sales collateral that reflects the brand while using modern digital delivery.
• Own pricing & commercial terms: manage coffee pricing/discounting and align buying plans with each origin.
• Grow FOB & Forward business: standardize quoting and communication to drive volume growth.
• Drive market focus: identify target segments and prioritize high-growth regions
• Customer Portal launch: lead the rollout of the B2B portal to automate key routines (e.g., support, releases, invoicing) and improve customer experience.
• Practical AI in Sales: identify and implement concrete use cases that create advantage and measurable customer value.
• ERP (Odoo)-first execution: troubleshoot day-to-day issues and drive improvements in line with an “Odoo-first” architecture.
• Shape the portfolio and strategy: contribute to origin development, quality specifications, certifications, budgeting, and executive planning - working closely across functions and group companies.
• Performance & insights: set sales KPIs and provide data-driven insights for leadership decisions.
• Group reporting: manage NKG reporting requirements.

Skills

Sales leadership

Relationship management

Innovation

Strategic thinking

Cross-cultural communication

Fluent English

Education

Bachelor’s degree

Tools

Odoo

Job description

Nordic Approach is seeking a Head of Sales to lead a high-performing team in a global coffee environment. You will shape the commercial strategy across origins, drive relationships with key customers, and bridge traditional sales with digital channels, including a Customer Portal and AI-use cases.

This role offers a flexible, international setting and growth opportunities within a sustainability-focused organization.