eCommerce Marketing Manager – ww

Helly Hansen AS; Norway; On-site; NOK 900,000 - 1,200,000; Full time

Job summary

Helly Hansen is seeking an experienced eCommerce Marketing Manager for Workwear to own digital marketing strategy and drive profitable growth across direct-to-consumer channels from our Oslo HQ.

You will lead performance campaigns, optimize ROAS and CAC, align marketing with product and brand, and collaborate across markets to scale the Workwear business.

This role blends strategic leadership with hands-on execution, requiring a strong commercial mindset and excellent analytics using GA4.

Qualifications

• 4–6+ years experience in digital / performance marketing within eCommerce or multi-channel retail.
• Proven track record of delivering commercial growth through performance marketing.
• Hands-on experience across search, social, and display platforms.

Responsibilities

• Define and own the digital marketing strategy for Workwear eCommerce, aligned to business growth and margin targets.
• Translate strategy into clear channel plans and prioritization across markets.
• Ensure marketing activity supports full-price sell-through and premium brand positioning.
• Identify growth opportunities across new audiences, channels, and markets.
• Plan, execute, and optimize campaigns across paid search, display, and affiliates.
• Drive continuous improvement in ROAS, CAC, and conversion rate.

Skills

Performance marketing

GA4 analytics

Paid search

Paid social

Display ads

Cross-functional

Project management

Strategic thinking

Commercial mindset

Job description

Helly Hansen is looking for an eCommerce Marketing Manager – workwear

The eCommerce Marketing Manager – workwear is responsible for owning and driving the digital marketing strategy and execution to deliver profitable growth across direct-to-consumer channels.

This role plays a critical part in scaling Helly Hansen Workwear’s digital business by:

• Driving qualified traffic, customer acquisition, and conversion
• Optimizing marketing efficiency and return on investment
• Ensuring full alignment between marketing, eCommerce, and product strategy

The role combines strategic ownership with hands-on execution, requiring a strong commercial mindset and the ability to operate across a fragmented, cross-functional organization.

Key Responsibilities

• Define and own the digital marketing strategy for Workwear eCommerce, aligned to business growth and margin targets
• Translate strategy into clear channel plans and prioritization across markets
• Ensure marketing activity supports full-price sell-through and premium brand positioning
• Identify growth opportunities across new audiences, channels, and markets
• Performance Marketing & Execution
• Plan, execute, and optimize campaigns across:
• Paid search (Google, Bing)
• Display and retargeting
• Affiliates and partnerships
• Drive continuous improvement in key performance metrics (ROAS, CAC, conversion rate)
• Apply a test-and-learn approach to scale effective campaigns
• Commercial Performance & Analytics
• Own reporting and performance analysis across all digital marketing channels
• Translate data into clear actions and optimizations
• Monitor and improve key KPIs:
• Revenue contribution
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• Conversion rate
• Identify gaps across the funnel impacting traffic quality, engagement, and conversion
• Customer Journey & Conversion Optimization
• Partner with eCommerce and UX teams to improve end-to-end funnel performance
• Develop and optimize landing pages and campaign journeysEnsure alignment between traffic acquisition and on-site experience
• Cross-functional Leadership
• Act as the key marketing counterpart to eCommerce, merchandising, and product teams
• Collaborate with:
• eCommerce (conversion, trading, commercial priorities)
• Product (assortment focus, product storytelling)
• Brand marketing (campaign alignment and creative direction)
• Ensure integrated planning across campaigns, content, and trading calendar
• Content & Creative Direction
• Partner with internal teams and agencies to develop best-in-class, digital-first content
• Ensure content is optimized for performance across platforms and channels
• Align messaging with product benefits, technical storytelling, and target audiences
• Budget Management & Efficiency
• Own and manage the Workwear digital marketing budget
• Continuously optimize spend to maximize ROI and contribution margin
• Balance short-term performance with long-term growth investments
• Agency & Partner Management
• Manage relationships with media agencies, platforms, and external partners
• Ensure delivery against performance targets and best-in-class execution standards
• Drive accountability and continuous improvement across partners

Key KPIs

• Revenue driven through digital marketing
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Conversion rate
• Traffic quality and growth
• Marketing contribution to sell-through

Profile & Qualifications

Experience

• 4–6+ years experience in digital / performance marketing within eCommerce or multi-channel retail
• Proven track record of delivering commercial growth through performance marketing
• Hands-on experience across search, social, and display platforms

Skills & Capabilities

• Strong commercial mindset with focus on revenue and profitability
• Advanced analytical skills with experience in tools such as Google Analytics / GA4
• Ability to combine strategic thinking with hands-on execution
• Strong stakeholder management and cross-functional collaboration skills
• Structured, data-driven, and highly results-oriented
• Excellent project management skills

Additional

• Experience working in international or matrix organizations is an advantage
• Familiarity with B2B or workwear audiences is a plus

Reporting Line

Reports to: Senior Manager, Performance Marketing Europe

• Cross-functional collaboration across markets and teams
• Opportunity to shape and scale a key growth channel within Workwear

This position is a full-time employment at our Oslo Headquarters.

• Google Analytics
• Landingpage
• Paid Search
• Paid Social

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen’s proprietary HELLY TECH waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO - the company’s most innovative waterproof/breathable technology to date.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

Strategy, Performance Marketing, Commercial Performance, Customer Journey, Content