eCommerce Growth Marketing Manager

Helly Hansen AS; Norway; On-site; NOK 900,000 - 1,200,000; Full time

Job summary

Helly Hansen is seeking an experienced eCommerce Marketing Manager for Workwear to own digital marketing strategy and drive profitable growth across direct-to-consumer channels from our Oslo HQ.

You will lead performance campaigns, optimize ROAS and CAC, align marketing with product and brand, and collaborate across markets to scale the Workwear business.

This role blends strategic leadership with hands-on execution, requiring a strong commercial mindset and excellent analytics using GA4.

Qualifications

• 4–6+ years experience in digital / performance marketing within eCommerce or multi-channel retail.
• Proven track record of delivering commercial growth through performance marketing.
• Hands-on experience across search, social, and display platforms.

Responsibilities

• Define and own the digital marketing strategy for Workwear eCommerce, aligned to business growth and margin targets.
• Translate strategy into clear channel plans and prioritization across markets.
• Ensure marketing activity supports full-price sell-through and premium brand positioning.
• Identify growth opportunities across new audiences, channels, and markets.
• Plan, execute, and optimize campaigns across paid search, display, and affiliates.
• Drive continuous improvement in ROAS, CAC, and conversion rate.

Skills

Performance marketing

GA4 analytics

Paid search

Paid social

Display ads

Cross-functional

Project management

Strategic thinking

Commercial mindset

Job description

Helly Hansen is seeking an experienced eCommerce Marketing Manager for Workwear to own digital marketing strategy and drive profitable growth across direct-to-consumer channels from our Oslo HQ.

You will lead performance campaigns, optimize ROAS and CAC, align marketing with product and brand, and collaborate across markets to scale the Workwear business.

This role blends strategic leadership with hands-on execution, requiring a strong commercial mindset and excellent analytics using GA4.