Helly Hansen is looking for a SEO Copywriter

Helly Hansen; Oslo; On-site; NOK 550,000 - 750,000; Full time

Benefits offered by this job

Employee discounts on premium outdoor

Competitive compensation & benefits

Job summary

Helly Hansen is seeking an experienced SEO Copywriter to join its Global Content Team in Oslo, Norway. You will craft compelling, search-optimized content across categories, guides, and educational content that educates customers and drives organic growth.

You will collaborate with SEO, Brand, Product, Creative, and Digital teams to ensure content aligns with Helly Hansen’s voice and performance goals, supporting both brand storytelling and technical product education.

Qualifications

• Native-level English with strong writing and brand voice.
• Experience creating SEO-driven digital content including buying guides and category pages.
• Knowledge of SEO, content strategies, and AI-powered search trends.

Responsibilities

• Develop and manage SEO-driven content across category pages, PLPs, and buying guides.
• Identify content opportunities and gaps across the customer journey.
• Balance brand storytelling with product education and performance goals.
• Optimize content for search engines and AI-powered discovery (AEO).
• Use search insights and performance data to improve content effectiveness.
• Collaborate with SEO, Brand, Product, Creative, and Marketing teams.
• Translate technical product knowledge into customer-facing content and expertise.

Skills

Writing & storytelling

SEO fundamentals

Cross-functional collaboration

AI/AE0 awareness

Editorial workflows

Content strategy

Outdoors/technical apparel knowledge

English language proficiency

Tools

CMS

Job description

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics nearly 150 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, warmer LIFALOFT™ insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO™ - the company’s most innovative waterproof/breathable technology to date. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.

As a SEO Copywriter on Helly Hansen’s Global Content Team, you will create compelling, search-optimized content that helps consumers discover, understand, and choose our products. Working at the intersection of brand storytelling, customer education, and search, you will develop content that drives both engagement and organic growth across traditional search engines and emerging AI-powered experiences. You will partner closely with SEO, Brand, Product, Creative, and Digital teams to create content that is relevant, authoritative, and aligned with business objectives.

Key Responsibilities

• Develop and manage SEO-driven content across category pages, PLPs, buying guides, educational content, and other onsite experiences that support both customer needs and business objectives.
• Identify content opportunities and content gaps across the customer journey, helping shape content plans that increase discoverability, engagement, and conversion.
• Create content that effectively balances brand storytelling, product education, and performance goals while aligning with Helly Hansen’s voice and positioning.
• Optimize content for search engines and AI-powered discovery experiences, applying SEO and Answer Engine Optimization (AEO) best practices.
• Use search insights, performance data, and customer behavior trends to inform content recommendations and continuously improve content effectiveness.
• Partner with subject matter experts and cross-functional teams to translate technical product knowledge, outdoor expertise, and activity insights into compelling customer-facing content.
• Monitor evolving search, content, and AI trends and contribute ideas that advance Helly Hansen’s content strategy and capabilities.

Qualifications

• Native-level English speaker with exceptional writing, editing, and storytelling skills, and a strong ability to maintain a consistent brand voice across content types.
• Experience creating customer-focused digital content, including buying guides, category pages, editorial content, educational resources, and product-related content.
• Strong understanding of SEO fundamentals, search intent, and content best practices that drive organic visibility and user engagement.
• Familiarity with emerging search and content trends, including AI-powered search experiences and Answer Engine Optimization (AEO).
• Experience working within content management systems (CMS), editorial workflows, and cross-functional content development processes.
• Proven ability to collaborate effectively with stakeholders across SEO, Brand, Product, Creative, and Marketing teams.
• Experience writing for outdoor, performance, technical apparel, footwear, gear, or equipment brands is highly desirable.
• Passion for outdoor sports and an appreciation for professional-grade products, technical innovation, and performance-driven storytelling are strong assets.

Why Join Us?

• Help shape how consumers discover, explore, and engage with Helly Hansen across search, AI-powered experiences, and digital channels.
• Join a collaborative Global Content Team where brand storytelling, customer experience, and performance-driven content come together.
• Play a key role in evolving our content strategy at the intersection of SEO, AEO, and emerging AI-driven discovery.
• Work alongside passionate experts in outdoor, sailing, ski, and workwear to create authentic, category-leading content.
• Enjoy competitive compensation and benefits, plus employee discounts on premium outdoor apparel and gear.
• Be part of a global brand with nearly 150 years of innovation, trusted by professionals and outdoor enthusiasts around the world.

Any questions can be directed to [e-mail]

Location

This role is based in Oslo, Norway. Please note that relocation support is not available for this position.