TikTok Shop Growth Manager (Benelux)

GoSpooky; Amsterdam; Hybrid; EUR 52,000 - 75,000; Full time

Benefits offered by this job

Flexible holidays

Commuting allowance

Remote working

MacBook provided

Training opportunities

Healthy lunches

Team events

Phone allowance

OpenUp mental health support

Pension plan

Gift cards

Dutch classes

Job summary

GoSpooky, Amsterdam-based, is seeking a TikTok Shop Manager who will own day-to-day performance and commercial execution for a portfolio of brands on TikTok Shop Benelux. Hybrid work in the Randstad / Amsterdam region.

You will manage affiliate recruitment, content performance analysis, paid media optimization, GMV tracking, and weekly brand updates, aiming to hit GMV targets with a highly executional, data-driven approach.

Qualifications

• 2+ years of experience in consumer-facing e-commerce, ideally managing or owning a brand’s online sales channel (not purely campaign delivery)
• Strong understanding of commercial levers such as conversion rate, AOV, margin, and stock dynamics
• Hands-on experience with TikTok Shop, or strong exposure to social commerce, marketplace management, or creator-led e-commerce
• Experience with affiliate or creator pipelines: recruitment at scale, commission structures, and performance-based content evaluation
• Familiarity with TikTok Shop paid media (Spark Ads, GMV Max, Shop Ads) and confidence in day-to-day budget optimisation decisions

Responsibilities

• Own weekly GMV performance across your brand portfolio, analysing results every Monday, identifying drivers, and setting clear weekly action priorities
• Run affiliate creator recruitment at scale (50–100 new contacts per brand per week), managing the full pipeline from outreach to activation
• Review affiliate content weekly and score performance (CTR, watch time, CVR), identifying winning formats and translating insights into updated creator briefs
• Activate Spark Ads within 48 hours on top-performing organic content to maximise reach and conversion impact
• Manage paid media campaigns (Spark Ads, Shop Ads, GMV Max), scaling winners and cutting underperformers within agreed ROAS guardrails
• Deliver a clear weekly performance update to each brand, including GMV vs target, content insights, affiliate pipeline status, and key risks
• Monitor Seller Centre health, hero SKU availability, and fulfilment performance to proactively flag operational issues before they impact sales

Job description

GoSpooky, Amsterdam-based, is seeking a TikTok Shop Manager who will own day-to-day performance and commercial execution for a portfolio of brands on TikTok Shop Benelux. Hybrid work in the Randstad / Amsterdam region.

You will manage affiliate recruitment, content performance analysis, paid media optimization, GMV tracking, and weekly brand updates, aiming to hit GMV targets with a highly executional, data-driven approach.