TikTok Shop Manager

GoSpooky; Amsterdam; Hybrid; EUR 52,000 - 75,000; Full time

Benefits offered by this job

Flexible holidays

Commuting allowance

Remote working

MacBook provided

Training opportunities

Healthy lunches

Team events

Phone allowance

OpenUp mental health support

Pension plan

Gift cards

Dutch classes

Job summary

GoSpooky, Amsterdam-based, is seeking a TikTok Shop Manager who will own day-to-day performance and commercial execution for a portfolio of brands on TikTok Shop Benelux. Hybrid work in the Randstad / Amsterdam region.

You will manage affiliate recruitment, content performance analysis, paid media optimization, GMV tracking, and weekly brand updates, aiming to hit GMV targets with a highly executional, data-driven approach.

Qualifications

• 2+ years of experience in consumer-facing e-commerce, ideally managing or owning a brand’s online sales channel (not purely campaign delivery)
• Strong understanding of commercial levers such as conversion rate, AOV, margin, and stock dynamics
• Hands-on experience with TikTok Shop, or strong exposure to social commerce, marketplace management, or creator-led e-commerce
• Experience with affiliate or creator pipelines: recruitment at scale, commission structures, and performance-based content evaluation
• Familiarity with TikTok Shop paid media (Spark Ads, GMV Max, Shop Ads) and confidence in day-to-day budget optimisation decisions

Responsibilities

• Own weekly GMV performance across your brand portfolio, analysing results every Monday, identifying drivers, and setting clear weekly action priorities
• Run affiliate creator recruitment at scale (50–100 new contacts per brand per week), managing the full pipeline from outreach to activation
• Review affiliate content weekly and score performance (CTR, watch time, CVR), identifying winning formats and translating insights into updated creator briefs
• Activate Spark Ads within 48 hours on top-performing organic content to maximise reach and conversion impact
• Manage paid media campaigns (Spark Ads, Shop Ads, GMV Max), scaling winners and cutting underperformers within agreed ROAS guardrails
• Deliver a clear weekly performance update to each brand, including GMV vs target, content insights, affiliate pipeline status, and key risks
• Monitor Seller Centre health, hero SKU availability, and fulfilment performance to proactively flag operational issues before they impact sales

Job description

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it making fast, bold and relevant work that actually gets shared.

From TikToks that break the For You page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role

As a TikTok Shop Manager, you will own the day to day performance and commercial execution of a portfolio of brands on TikTok Shop Benelux.

You will be responsible for the full social commerce cycle end-to-end, including affiliate recruitment, content performance analysis, paid media optimisation, GMV tracking, and weekly brand communication. You will be accountable for hitting GMV targets across your portfolio, making this a highly executional, performance-driven role.

You will report to the Social Commerce Lead and collaborate closely with paid media, data, and content teams to continuously optimise commercial performance.

What you’ll do

• Own weekly GMV performance across your brand portfolio, analysing results every Monday, identifying drivers, and setting clear weekly action priorities
• Run affiliate creator recruitment at scale (50–100 new contacts per brand per week), managing the full pipeline from outreach to activation
• Review affiliate content weekly and score performance (CTR, watch time, CVR), identifying winning formats and translating insights into updated creator briefs
• Activate Spark Ads within 48 hours on top-performing organic content to maximise reach and conversion impact
• Manage paid media campaigns (Spark Ads, Shop Ads, GMV Max), scaling winners and cutting underperformers within agreed ROAS guardrails
• Deliver a clear weekly performance update to each brand, including GMV vs target, content insights, affiliate pipeline status, and key risks
• Monitor Seller Centre health, hero SKU availability, and fulfilment performance to proactively flag operational issues before they impact sales

What we’re looking for

• 2+ years of experience in consumer-facing e-commerce, ideally managing or owning a brand’s online sales channel (not purely campaign delivery)
• Strong understanding of commercial levers such as conversion rate, AOV, margin, and stock dynamics
• Hands-on experience with TikTok Shop, or strong exposure to social commerce, marketplace management, or creator-led e-commerce
• Experience with affiliate or creator pipelines: recruitment at scale, commission structures, and performance-based content evaluation
• Familiarity with TikTok Shop paid media (Spark Ads, GMV Max, Shop Ads) and confidence in making day-to-day budget optimisation decisions is a strong plus
• Strong communicator in English (Dutch or another EU language is a plus), comfortable writing clear weekly performance updates for clients
• Able to manage multiple brand portfolios simultaneously without losing commercial focus or operational discipline
• Based in the Netherlands, preferably in the Randstad / Amsterdam region, and comfortable with a hybrid working setup

What’s in it for you?

• Flexible holiday policy for a proper recharge
• Commuting allowance
• Remote working possibilities in agreement with your team
• A MacBook for peak productivity
• Training opportunities to develop your skills and grow with us
• Healthy communal lunches to keep you fueled
• Fun events to connect, recharge, and bond as a team
• Phone allowance of up to €25/month (depending on your role)
• Unlimited mental health support via OpenUp
• A pension plan where you contribute a percentage of your salary
• Gift card and birthday wishes every year
• Dutch classes for international team members

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.