TikTok Shopmanager

Agency Homerun; Amsterdam; On-site; EUR 50,000 - 80,000; Full time

Benefits offered by this job

Apple laptop and phone

28 vacation days

Pension plan

Birthday off

Daily fresh lunch

Job summary

Agency Homerun in Amsterdam seeks a TikTok Shop Manager to lead day-to-day performance and commercial execution for a portfolio of brands on TikTok Shop. You own the full social commerce cycle from affiliate recruitment and content performance analysis to paid media optimisation, GMV tracking and weekly brand reporting.

You will set KPIs, manage multi-brand campaigns, recruit creator contacts weekly, run creator campaigns, activate Spark Ads, and deliver weekly performance updates to clients and

Qualifications

• 3+ years of consumer-facing e-commerce experience.
• Hands-on with social commerce or marketplace management.
• Experience with affiliate/creator pipelines and performance evaluation.

Responsibilities

• Advise on integrating TikTok Shop into strategies and pitches.
• Set KPIs in pitches and proposals.
• Own full social commerce cycle for portfolio brands, acting as sparring partner for clients.

Skills

E-commerce experience

Social commerce

TikTok Shop experience

Affiliate recruitment

Content performance analysis

Communication (Dutch & English)

Tools

TikTok Shop

Spark Ads

Shop Ads

GMV Max

Job description

As TikTok Shop Manager, you are the specialist in this field and responsible for the day-to-day performance and commercial execution of a portfolio of brands on TikTok Shop. You own the full social commerce cycle - from affiliate recruitment and content performance analysis to paid media optimisation, UGC creator activation, GMV tracking, and weekly brand reporting. You report to the Data Lead and collaborate closely with the account, data, and creative teams to continuously improve commercial results.

About you

3+ years of experience in consumer-facing e-commerce, preferably with ownership of a brand's online sales channel

Strong knowledge of commercial levers such as conversion rate, AOV, margin, and inventory management

Hands-on experience with TikTok Shop or strong affinity with social commerce, marketplace management, or creator-led e-commerce

Experience with affiliate or creator pipelines: recruitment at scale, commission structures, and performance-based content evaluation

Familiarity with TikTok Shop paid media (Spark Ads, GMV Max, Shop Ads)

Strong communicator in both Dutch and English

Able to manage multiple brand portfolios and run multiple campaigns simultaneously without losing commercial focus or operational discipline

Strong presentation and reporting skills towards clients and the team

Language proficiency: Dutch (native), English (fluent)

What you'll do

Advise the brand partnerships/new business team on how to best integrate TikTok Shop and social commerce into strategies and pitches

Set KPIs in pitches and new proposals/quotations

Set up and own the full social commerce cycle of brand channels for our portfolio brands, acting as a sparring partner and advisor for our clients on TikTok Shop and commerce

Monitor weekly GMV performance across your brand portfolio, analyse results, identify drivers, and set clear action priorities

Execute affiliate creator recruitment at scale (50–100 new contacts per brand per week), from outreach to activation

Run creator campaigns and UGC content in collaboration with the campaign team

Review and score affiliate content weekly on CTR, watch time, and CVR, identify winning formats and translate insights into updated creator briefs

Activate Spark Ads within 48 hours on top-performing organic content to maximise reach and conversion

Manage paid media campaigns (Spark Ads, Shop Ads, GMV Max), scaling winners and cutting underperformers within agreed ROAS guardrails

Deliver a weekly performance update to each brand, including GMV vs target, content insights, affiliate pipeline status, and key risks

What's in it for you?

Young, ambitious team with lots of room for ideas

Daily fresh lunch at our Amsterdam office (Watertorenplein)

Monthly team sports/workouts & regular team outings

10 remote working days per year

Personal development through training & courses

Team bonus when targets are met

Apple laptop and phone

28 vacation days (based on a 40 hrs work week), pension plan & your birthday off