TikTok Shop Manager

aidem; Amsterdam; Hybrid; EUR 48,000 - 68,000; Full time

Job summary

aidem, Amsterdam-based TikTok-first agency, seeks a TikTok Shop Manager to oversee day-to-day operations and growth of clients’ TikTok Shop accounts. You will handle the technical and commercial management, coordinate with the Affiliate Manager, and work with the Ads team to optimize performance.

Ideal candidates have 2+ years of experience, strong data literacy, and excellent written communication. This role focuses on shop health, campaigns, and reporting for global brands.

Qualifications

• 2+ years of experience managing TikTok Shop or equivalent social commerce accounts.
• Analytical mindset: comfortable with Data Compass, conversion metrics, and ROI.
• Strong technical and organisational skills, able to manage multiple client shops simultaneously.
• Understanding of the TikTok algorithm, content formats, and live-streaming mechanics.
• Proficiency with tools such as Kalodata, Euka, Claude, or equivalent.
• Strong written communication skills for briefing and client reporting.

Responsibilities

• Shop Account Management: Upload and optimise product listings.
• Shop Account Management: Manage pricing, stock levels, and promotional mechanics (flash sales, bundles, discounts).
• Shop Account Management: Monitor and maintain shop health: ratings, response time, fulfilment rate, and policy compliance.
• Shop Account Management: Track shop performance via TikTok Seller Centre and Data Compass (traffic, conversion, GMV per product).
• Shop Account Management: Register and activate platform campaigns to maximise reach and search ranking.
• Affiliate Collaboration: Serve as the main point of coordination between the shop and the Affiliate Manager.
• Affiliate Collaboration: Align on campaign timing, promotional mechanics, and live strategy with the Affiliate Manager.
• Affiliate Collaboration: Monitor the overall contribution of affiliate activity to shop GMV and performance.
• Affiliate Collaboration: Ensure affiliate campaigns are reflected correctly in shop promotions and product availability.
• Campaign Planning & Execution: Plan and coordinate shop campaigns aligned with the TikTok campaign calendar.
• Campaign Planning & Execution: Execute live stream setups for conversion (product cards, promotions, co-host monitoring).
• Campaign Planning & Execution: Report post-campaign performance against GMV, conversion, and shop KPIs.
• Reporting & Continuous Improvement: Provide regular performance reports to clients and internal stakeholders.
• Reporting & Continuous Improvement: Stay current on TikTok platform updates and algorithm changes; implement learnings.
• Reporting & Continuous Improvement: Maintain and improve SOPs, templates, and tracking sheets.

Skills

TikTok Shop management

Data analysis

Project management

TikTok algorithm

Written communication

Tools

Kalodata

Euka

Claude

Job description

aidem is an award-winning TikTok-first agency, born from creating globally acclaimed YouTube formats and pioneering as Benelux's first full-service TikTok agency in 2021. With a TikTok-first mindset and a top-tier international creator network, we help global consumer brands turn future and current audiences into communities and customers by leveraging culture on TikTok and beyond, from the first scroll to the final sale. Headquartered in Amsterdam, impacting brands worldwide.

JOB DESCRIPTION

The TikTok Shop Manager is responsible for the day-to-day operation and growth of clients’ TikTok Shop accounts. The core focus of this role is the technical and commercial management of the shop itself. The Shop Manager collaborates with the Affiliate Manager, who owns the creator affiliate programme end-to-end, and coordinates with the Ads team for paid advertising. Paid ads and GMV Max setup are not part of this role.

Qualifications and experience

• 2+ years of experience managing TikTok Shop or equivalent social commerce accounts.
• Analytical mindset: comfortable with Data Compass, conversion metrics, and ROI.
• Strong technical and organisational skills, able to manage multiple client shops simultaneously.
• Understanding of the TikTok algorithm, content formats, and live-streaming mechanics.
• Proficiency with tools such as Kalodata, Euka, Claude, or equivalent.
• Strong written communication skills for briefing and client reporting.

Responsibilty

• Shop Account Management
  • Upload and optimise product listings.
  • Manage pricing, stock levels, and promotional mechanics (flash sales, bundles, discounts).
  • Monitor and maintain shop health: ratings, response time, fulfilment rate, and policy compliance.
  • Track shop performance via TikTok Seller Centre and Data Compass (traffic, conversion, GMV per product).
  • Register and activate platform campaigns to maximise reach and search ranking.
• Affiliate Collaboration
  • Serve as the main point of coordination between the shop and the Affiliate Manager.
  • Align on campaign timing, promotional mechanics, and live strategy with the Affiliate Manager.
  • Monitor the overall contribution of affiliate activity to shop GMV and performance.
  • Ensure affiliate campaigns are reflected correctly in shop promotions and product availability.
• Campaign Planning & Execution
  • Plan and coordinate shop campaigns aligned with the TikTok campaign calendar.
  • Execute live stream setups for conversion (product cards, promotions, co-host monitoring).
  • Report post-campaign performance against GMV, conversion, and shop KPIs.
• Reporting & Continuous Improvement
  • Provide regular performance reports to clients and internal stakeholders.
  • Stay current on TikTok platform updates and algorithm changes; implement learnings.
  • Maintain and improve SOPs, templates, and tracking sheets.