Strategic SaaS Sales Lead — Public Sector (UK/NL)

Harrydesk

Netherlands

Hybrid

EUR 104,000 - 127,000

Full time

9 days ago

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Benefits offered by this job

Mobility budget

Pension plan

Lunch at office

Hybrid work

Job summary

Anago is expanding across the Netherlands and the United Kingdom. As Sales Lead, you will drive commercial growth, lead a small team, and work with marketing and product to translate market insights into product improvements.

You will leverage AI tools for prospecting and forecasting, while maintaining strong client relationships and strategic partnerships. You will shape commercial strategy, engage in high-level negotiations, and travel as needed to advance opportunities in public sector &

Qualifications

University degree level of thinking and working.
5–8+ years of commercial experience.
Experience with SaaS sales processes, preferably in a B2B environment within the public sector.
Experience with complex sales cycles such as tenders and public procurement.
Consultative selling approach grounded in content, trust, and strategic advice.
Experience in both the Dutch market and the UK.
Willingness to travel.
Ability to move between setting strategic direction and hands-on execution.
Excellent presentation skills in English and Dutch.

Responsibilities

Set the commercial direction and ensure it is executed across NL and UK.
Lead the sales team and actively close deals while deepening client relationships.
Collaborate with marketing and product development to translate market insights into improvements.
Leverage AI tooling for prospecting, pipeline analysis, and sales forecasting.