Sales Lead New Netherlands

Banyan Software; 's-Hertogenbosch; Hybrid; EUR 110,000 - 130,000; Full time

Benefits offered by this job

OTE €115k

Hybrid work

Mobility budget €750/mo

Job summary

Anago is seeking a Sales Lead to drive commercial growth across the Netherlands and the United Kingdom, leading a small two-person team and reporting to the CEO. The role combines strategic direction with hands-on deal closing and client relationship development in education, government, and public health sectors.

You will work with marketing and product to translate market insights into improvements, while leveraging AI tools for prospecting, pipelines, and forecasting, with hybrid work options

Qualifications

• University degree level of thinking and working
• 5–8+ years commercial experience
• Experience with SaaS sales processes, preferably in a B2B environment within the public sector
• Experience with complex sales cycles such as tenders and public procurement
• Consultative selling approach grounded in content, trust, and strategic advice
• Experience in both the Dutch market and the UK
• Willingness to travel
• Ability to move between setting strategic direction and hands-on execution
• Combines commercial sharpness with coaching leadership
• Excellent presentation skills in English and Dutch

Responsibilities

• Set commercial direction and ensure execution
• Lead the sales team and close deals
• Deepen client relationships and partnerships
• Collaborate with marketing and product to translate market insights into product improvements
• Leverage AI tooling for prospecting, pipeline analysis, and sales forecasting

Skills

SaaS sales

Public sector

Tender/procurement

Consultative selling

English & Dutch

Travel willingness

Leadership

Strategic execution

Education

University degree

Tools

AI tooling

CRM/pipeline tools

Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

About Anago

At Anago, more than 55 colleagues have been making a daily impact on society for over 25 years. Our software helps public organisations plan better, prioritise more effectively, and deploy capacity efficiently — enabling faster decisions, more effective use of resources, and better responses to societal challenges. Think: faster procedures for asylum seekers, improved preventive healthcare, and better allocation of education budgets.

We have built a strong position in the Netherlands and are now actively expanding internationally, including into the United Kingdom. The coming years will be defined by scaling up, broadening our market presence, and further professionalising our commercial organisation.

At Anago, we work on impact - combining smart working with a warm, collaborative culture.

The Role:

As Sales Lead, you are responsible for Anago’s commercial growth across various sectors in the Netherlands and the United Kingdom, leading a small team of 2 and reporting to the CEO.

In the Netherlands, we are working hard to expand our strong market position in education, while also actively pursuing business development in government and public health. A significant portion of your focus will be on generating revenue within these sectors. The United Kingdom plays an important role in Anago’s next growth phase. In this role, you will have significant scope to work with the local team to further develop our commercial position, strengthen strategic client relationships, and identify new growth opportunities. You will combine strategic insight with a hands‑on approach and drive the further professionalisation of our commercial organisation.

You set the commercial direction and ensure it is executed. You lead the sales team while also actively working to close deals and deepen client relationships and partnerships. In close collaboration with marketing and product development, you translate market insights into product improvements that our current and future clients need. In your day‑to‑day work, you leverage AI tooling for prospecting, pipeline analysis, and sales forecasting.

Qualifications for success:

• University degree level of thinking and working
• 5–8+ years of commercial experience
• Experience with SaaS sales processes, preferably in a B2B environment within the public sector
• Experience with complex sales cycles such as tenders and public procurement. You understand how decision‑making works within larger organisations and can navigate multiple stakeholders with ease.
• You sell using a consultative selling approach grounded in content, trust, and strategic advice rather than quick transactions
• Experience in both the Dutch market and the UK
• Willingness to travel
• Ability to move comfortably between setting strategic direction and hands‑on daily execution
• You combine commercial sharpness with a connecting and coaching leadership style
• Excellent presentation skills in both English and Dutch

What you can expect from us:

You will work in an organisation focused on substance, where collaboration and long‑term impact are central.

• A key role within the organisation and the management team
• A great deal of freedom and responsibility. In this role, you have significant autonomy and direct influence over commercial strategy, market development, and the further professionalisation of sales at Anago
• Personal development in AI applications. We continuously invest in innovation and see AI as a key development for strengthening our software and services. Your skills will grow alongside us
• A strong and talented team working in a positive culture
• An OTE annual salary of approximately €115,000, depending on experience, knowledge, and skills. The commission structure has no cap, meaning total income can significantly exceed OTE
• The variable component is made up of a combination of commissions based on personal and team results
• Mobility budget of €750 per month and/or a public transport business card
• Financial support for personal development from our shared training budget (3% of payroll)
• Net phone and internet allowance
• Holiday allowance of 8%
• 26 holiday days with the option to purchase 6 additional days or 13 time‑off‑in‑lieu (ATV) days
• Flexible working hours and the possibility to work hybrid; our office is located near Den Bosch Central Station where you can work flexibly. You also have the option to work from home with a fully equipped home workspace and a working‑from‑home allowance
• Top‑up of paid parental and partner leave to 100%
• A delicious prepared lunch at the office every day (for a small contribution)
• Regular team outings, drinks, table football, and activities — including regular contributions back to society

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.