Sales Manager

Xperior Global; Noord-Brabant; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus structure

Company car

Attractive employment benefits

Ongoing training and development

Job summary

A leading global automation firm is looking for a Service Sales Manager in the Netherlands. This hybrid role involves developing service and upgrade business, focusing on existing customers and new opportunities across the region. The ideal candidate will have a Bachelor's or Master's degree in engineering and at least 5 years of B2B sales experience in industrial automation. Competitive salary, performance-based bonus, and benefits are offered, along with opportunities for professional growth.

Qualifications

• Minimum of 5 years’ experience in business development or direct B2B sales.
• At least 3 years’ experience selling services within industrial automation.
• Fluent in English and the local language, both written and spoken.

Responsibilities

• Develop service and upgrade business with end users across the Netherlands.
• Identify, engage, and develop new customers including OEMs and manufacturers.
• Manage the full sales cycle, including quotations and negotiations.

Skills

Consultative selling

Communication skills

Customer-focused approach

Proactive mindset

Education

Bachelor’s or Master’s in Electrical or Mechanical Engineering

Job description

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Expert in Automation Recruitment - Connecting Exceptional Talent to Innovative & Exciting Systems Integrators, Automation Vendors & Manufacturers…

Job Title: Service Sales Manager

Place of Work: Netherlands, Hybrid

Position in the Organisation: Reports to the Managing Director

Our Client and Purpose of the Role:

Our client is a global provider of industrial automation, drive technology, and intelligent motion solutions. They support customers across the entire lifecycle of machines and systems—offering not only advanced products but also value added services and tailored solutions.

With a strong international footprint, the organisation partners closely with OEMs, end users, and service partners to improve operational performance, reliability and long-term competitiveness across multiple industries.

Purpose and Responsibilities:

This is a newly created, standalone role within a newly established Sales Service Division, designed to accelerate growth in service-related revenue and strengthen long-term customer relationships.

The Service Sales Manager will be responsible for developing service and upgrade business with end users across the Netherlands, with the potential to expand into the Dutch-speaking region of Belgium.

The role focuses on proactively visiting existing customers, identifying opportunities within the installed base, and converting these insights into structured service, retrofit, and solution sales.

Working closely with application engineering and sales teams, the successful candidate will play a key role in shaping the local service sales approach. As the division matures, there is clear potential for the role—and the organisation around it to grow in scope and responsibility based on success and market impact.

Business Development

• Identify, engage, and develop new end-user and service customers, including OEMs, MROs, and manufacturers.
• Define and execute a local business plan focused on end-user and service sales growth.
• Build and maintain strategic relationships to secure preferred supplier status with key end users.
• Coordinate with international stakeholders on global end-user initiatives and account strategies.
• Develop and manage a structured sales funnel with clear opportunity management.
• Analyse the installed customer base and translate insights into service, retrofit, and upgrade opportunities.
• Define pricing strategies and business models for service-related offerings.
• Manage the full sales cycle, including quotations, negotiations, internal approvals, and ongoing customer relationship management.

Collaboration & Internal Alignment

• Work closely with regional sales teams, application engineers, and the central service organisation.
• Coordinate activities with OEM sales, distributors, and system integrators to ensure a unified market approach.
• Share market insights, forecasts, and pipeline updates with management and relevant stakeholders.

Job Requirements

Qualifications:

• Bachelor’s or Master’s degree in Electrical Engineering, Mechanical Engineering, or a related technical discipline.

Industry Knowledge:

• Minimum of 5 years’ experience in business development or direct B2B sales.
• At least 3 years’ experience selling services or solutions, preferably within industrial automation, drives, or motion control.

Skills and Competencies:

• Strong consultative selling and communication skills.
• Results-driven mindset with the ability to identify and realise new business opportunities.
• Proactive, empathetic, and customer-focused approach.
• Fluent in English and the local language, both written and spoken.
• Comfortable working in hybrid environments and across international teams.

Ideal Candidate

We are seeking a commercially driven professional who thrives at the intersection of technical solutions and customer value. You enjoy developing long-term partnerships, uncovering service opportunities within existing installations, and turning insight into sustainable business growth.

You are comfortable operating independently in a newly created role and motivated by the opportunity to build and shape a service-focused sales function within a technology-driven environment.

Our Client’s Competencies and Offer

• Competitive base salary aligned with experience and impact.
• Performance-based bonus structure.
• Company car and attractive employment benefits.
• Opportunity to work with advanced automation and drive technologies.
• International exposure within a globally active organisation.
• Collaborative, professional culture with room for initiative and ideas.
• Ongoing training, development, and future career progression opportunities.

How to Apply

If you’re ready to take your career to the next level and be a key contributor to the future of industrial automation and make an impact in a Global Automation Manufacturer, then apply with your Resume.

Only candidates that have the right to live and work in the Netherlands will be considered.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Sales and Business Development

Industries

Automation Machinery Manufacturing