Business Development Manager – System Sales - Netherlands

Xperior Global; Netherlands; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Company car

Performance bonus

Training opportunities

Mentorship and coaching

Job summary

Xperior Global is seeking a Business Development Manager – System Sales to drive growth in the Netherlands. The role covers identifying opportunities, building strategic account plans, and steering complex solutions from prospecting to close.

You will collaborate with Sales Engineers, Product Managers, and Marketing, represent the company at industry events, and manage multiple OEM and system integrator deals in a hybrid working setup.

Qualifications

• Bachelor’s degree in Engineering or related field.
• Proven track record in Business Development or Sales in Industrial Automation or related technical sector.
• Experience with OEMs and system integrators is highly desirable.
• Strong Dutch and English communication skills.
• Knowledge and experience with control systems such as PLCs.

Responsibilities

• Identify and pursue new OEM and system integrator opportunities.
• Develop account strategies aligned with growth targets.
• Draft proposals, quotations, and presentations for customers.
• Lead full sales cycle from prospecting to closing and onboarding.
• Collaborate with Sales Engineers, Product Managers, and Marketing.
• Track opportunities in CRM and ERP systems and provide forecasts.
• Represent the company at trade shows and industry events.
• Provide go/no-go input for high-impact projects.

Skills

Communication

Negotiation

Presentation

PLC knowledge

Strategic thinking

Business acumen

Stakeholder management

Education

Bachelor’s degree in Engineering

Tools

CRM

ERP

Job description

Business Development Manager – System Sales - Netherlands

Business Development Manager – System Sales

Location: Netherlands (Hybrid)
Reports to: Sales Manager

The Client

Our client is a global manufacturer of electrical and mechanical drives, motion control, and automation technology—offering products, drive solutions, complete automation systems, and engineering services and tools from a single source.

They support customers throughout the entire machine development process—from the control system to the drive shaft, from the initial idea to after-sales. Their products are used across industries including automotive, packaging, material handling logistics, and robotics.

Purpose of the Job

The Business Development Manager will proactively identify, engage, and convert new business opportunities into long-term partnerships that drive commercial growth and profitability. The focus is on expanding the customer base, nurturing strategic accounts, and delivering customer-focused solutions that align with the company’s innovation-driven portfolio.

Responsibilities

Strategic Development

Identify, assess, and prioritize new market opportunities and potential customers, especially within OEM sectors.

Develop and implement account strategies that align with the client’s vision and growth targets.

Create business cases and ROI-driven justifications for investment in new business opportunities.

Conduct market research to monitor trends, competitors, and opportunities for differentiation.

Build and maintain strong relationships with key stakeholders at prospective and existing customers.

Understand customer challenges and work cross-functionally to develop tailored solutions.

Serve as a trusted advisor, guiding customers through the value proposition and supporting them throughout the business development lifecycle.

Lead the full sales cycle from prospecting to closing and onboarding.

Draft and present proposals, quotations, and presentations tailored to customer needs.

Negotiate terms and close contracts in collaboration with internal sales and legal teams.

Internal Collaboration

Work closely with Sales Engineers, Product Managers, and the Marketing Team to develop integrated sales strategies.

Track opportunities and activities in CRM and ERP systems.

Provide regular reports, forecasts, and updates to the Sales Director and wider team.

Project-Based Initiatives

Lead or support strategic sales-related projects, including customer-specific initiatives and long‑term partnerships.

Collaborate on Go/No-Go assessments for high-impact projects.

Events & Networking

Represent the company at trade shows, exhibitions, and industry networking events.

Leverage industry events to build connections and increase brand visibility.

Job Requirements

Qualifications

Bachelor’s degree in Engineering or a related field; strong technical affinity is a plus.

Industry Knowledge

Proven track record in Business Development or Sales within Industrial Automation, Mechatronics, or a related technical sector.

Experience working with OEMs and system integrators is highly desirable.

Skills and Competencies

Knowledge and experience with control systems such as PLCs.

Results-driven with a strategic mindset and strong business acumen.

Exceptional communication, negotiation, and presentation skills.

Proficient in Dutch and English, both written and spoken.

Ability to manage multiple stakeholders and complex solution sales cycles.

Comfortable operating in hybrid environments (remote and in-person).

Ideal Candidate

We are looking for a proactive, entrepreneurial professional who thrives in a solution-driven sales environment. You understand both the technical and commercial landscape of automation and enjoy driving growth through strong customer relationships and market insight.

You bring energy, structure, and a passion for solving customer challenges, and you want to be part of a company that is shaping the future of industrial automation.

Our Client’s Offer

What you can expect:

Competitive base salary reflective of your expertise and impact on business development.

Performance-based bonus: 20% annual bonus tied to team performance and KPIs.

Company car.

Work with state‑of-the-art automation and motion control products.

Opportunity to contribute to projects with real‑world impact across industries and continents.

Collaborative, high-performance culture that values input and innovation.

Access to mentorship, training, and continuous learning opportunities.

Family‑oriented environment: stability of a global leader with the warmth of a tight-knit team.

A culture that champions creativity, agility, and innovation.