Senior Regional Sales Director – Hotels (Amsterdam/NL)

Ruth Wagstaff Recruitment Ltd; Amsterdam; On-site; EUR 73,000 - 78,000; Full time

Benefits offered by this job

Mobility allowance

Executive benefits package

Job summary

Ruth Wagstaff Recruitment Ltd is supporting an international hotel group to appoint a Regional Director of Sales (hotels) responsible for leading a multi-property portfolio across the Netherlands. The role drives revenue growth, shapes the sales culture, and strengthens executive-level relationships with key accounts.

The ideal candidate has 6+ years in hotel sales, multi-property leadership, and strong CRM and forecasting skills.

Qualifications

• 6+ years in hotel sales, including multi-property or regional leadership within upper-upscale or luxury hospitality.
• Measurable track record of exceeding sales and revenue targets across a portfolio.
• Strong leadership to build, inspire and retain high-performing teams.
• Commercial acumen with sales technology, forecasting, and budgeting.

Responsibilities

• Own and deliver the regional sales strategy, revenue targets, and market-share growth across a portfolio of hotels.
• Lead, coach, and develop Sales teams across multiple properties.
• Drive results across key segments: corporate, MICE, leisure, groups, and OTA/distribution partnerships.
• Establish pricing, account management, and business development standards in alignment with group strategy.
• Build and maintain executive-level relationships with key accounts, travel partners, and industry stakeholders.
• Collaborate with Revenue Management, Marketing, and Operations to maximize total top-line performance.
• Represent the region in quarterly commercial reviews with senior leadership.
• Monitor market trends, competitor activity, and emerging destinations to identify new business opportunities.

Skills

Leadership

Sales strategy

CRM

Forecasting

Negotiation

Communication

Tools

CRM systems

Sales analytics tools

Job description

Ruth Wagstaff Recruitment Ltd is supporting an international hotel group to appoint a Regional Director of Sales (hotels) responsible for leading a multi-property portfolio across the Netherlands. The role drives revenue growth, shapes the sales culture, and strengthens executive-level relationships with key accounts.

The ideal candidate has 6+ years in hotel sales, multi-property leadership, and strong CRM and forecasting skills.