Regional Director of Sales (Hotels) – Amsterdam

Ruth Wagstaff Recruitment Ltd; Amsterdam; On-site; EUR 73,000 - 78,000; Full time

Benefits offered by this job

Mobility allowance

Executive benefits package

Job summary

Ruth Wagstaff Recruitment Ltd is supporting an international hotel group to appoint a Regional Director of Sales (hotels) responsible for leading a multi-property portfolio across the Netherlands. The role drives revenue growth, shapes the sales culture, and strengthens executive-level relationships with key accounts.

The ideal candidate has 6+ years in hotel sales, multi-property leadership, and strong CRM and forecasting skills.

Qualifications

• 6+ years in hotel sales, including multi-property or regional leadership within upper-upscale or luxury hospitality.
• Measurable track record of exceeding sales and revenue targets across a portfolio.
• Strong leadership to build, inspire and retain high-performing teams.
• Commercial acumen with sales technology, forecasting, and budgeting.

Responsibilities

• Own and deliver the regional sales strategy, revenue targets, and market-share growth across a portfolio of hotels.
• Lead, coach, and develop Sales teams across multiple properties.
• Drive results across key segments: corporate, MICE, leisure, groups, and OTA/distribution partnerships.
• Establish pricing, account management, and business development standards in alignment with group strategy.
• Build and maintain executive-level relationships with key accounts, travel partners, and industry stakeholders.
• Collaborate with Revenue Management, Marketing, and Operations to maximize total top-line performance.
• Represent the region in quarterly commercial reviews with senior leadership.
• Monitor market trends, competitor activity, and emerging destinations to identify new business opportunities.

Skills

Leadership

Sales strategy

CRM

Forecasting

Negotiation

Communication

Tools

CRM systems

Sales analytics tools

Job description

Job title: Regional Director of Sales (hotels)

Location: Netherlands

Salary: €6500-€7000 gross per month (8% holiday allowance included) + bonus

Start date: ASAP

Our client, a well-established international hotel group with a strong and expanding footprint in the Netherlands has appointed us to identify an exceptional Regional Director of Sales.

The Regional Director of Sales will lead the commercial performance of a multi-property portfolio across the region. This is a pivotal leadership role responsible for driving revenue growth, shaping the sales culture, and strengthening the group’s position in key market segments.

Key Responsibilities

• Own and deliver the regional sales strategy, revenue targets, and market-share growth across a portfolio of hotels
• Lead, coach, and develop Sales teams across multiple properties
• Drive results across key segments: corporate, MICE, leisure, groups, and OTA/distribution partnerships
• Establish pricing, account management, and business development standards in alignment with group commercial strategy
• Build and maintain executive-level relationships with key accounts, travel partners, and industry stakeholders
• Collaborate with Revenue Management, Marketing, and Operations to maximize total top-line performance
• Represent the region in quarterly commercial reviews with senior leadership
• Monitor market trends, competitor activity, and emerging destinations to identify new business opportunities

Key requirements

• Experience: 6+ years in hotel sales, including at least 3-5 years in a multi-property, cluster, or regional leadership role within upper-upscale or luxury hospitality
• Track record: Demonstrable, measurable success in exceeding sales and revenue targets across a portfolio
• Leadership: Proven ability to build, inspire, and retain high-performing teams
• Commercial acumen: Strong command of sales technology (CRM, reporting and distribution platforms), forecasting, and budgeting
• Network: Established relationships with corporate clients, agencies, and MICE main players both on the Dutch and international market
• Attributes: Entrepreneurial mindset, excellent communication and negotiation skills, high integrity, and comfort operating at both strategic and hands-on levels
• Languages: Fluency in English required; Dutch is a plus
• Mobility: Willingness to travel regularly across the Dutch portfolio
• Region: Netherlands (flexible home base, ideally Amsterdam or near a hub property)

What Our Client Offers

• A senior leadership mandate with genuine strategic influence and executive visibility
• A competitive base salary plus performance-based bonus and executive benefits package
• Mobility allowance
• The opportunity to shape the commercial future of a respected, expanding hotel brand

Visa sponsorship – NOT possible.

Job Tenure

Contract