Senior Industrial B2B Content Marketing Leader

Rotterdam Innovation City; Amsterdam; On-site; EUR 89,000 - 159,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We're looking for someone who has built content programs that speak to these industries' buyers.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills for technical topics.
• Ability to translate complex, technical concepts into clear narratives.
• Strong grasp of SEO and driving organic growth.
• Experience collaborating with product marketing, PMMs, and engineers.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and audience segments.
• Develop thought leadership programs for executives, including ghostwriting and byline articles.
• Partner with cross-functional teams to translate positioning into ongoing content programs across the buyer journey.
• Collaborate with SMEs to produce accurate, credible content.
• Identify content gaps from search, analyst reports, and field feedback.
• Lead scalable content framework supporting multiple technical personas.

Skills

B2B content marketing

Exceptional writing

Translate complex topics

SEO fundamentals

Cross-functional collaboration

Data-driven

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We're looking for someone who has built content programs that speak to these industries' buyers.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that