Strategic Marketing Communications Manager, B2B Tech

Nexperia; Netherlands; Remote; EUR 90,000 - 120,000; Full time

Job summary

Nexperia's Marketing Communications team seeks a Marketing Communications Manager to partner with Business Groups, translating priorities into integrated campaigns and high-quality content across channels. You will lead end-to-end campaigns, advising on messaging and channel strategy to drive commercial success.

You will oversee plan definition, measurement frameworks and performance analysis, while coaching juniors and leveraging AI-enabled tools to boost efficiency and engagement.

Qualifications

• A Bachelor’s or Master’s degree in Marketing, Communications, Business Administration or equivalent experience.
• Minimum of 5 years of experience in Marketing Communications within an international B2B environment, preferably in technology or semiconductors.
• Advanced copywriting and communication expertise.
• Experience with integrated campaign management.
• Familiarity with AI-enabled communication tools.

Responsibilities

• Lead integrated marketing communication campaigns from planning through execution.
• Develop compelling content tailored to multiple audiences and channels.
• Drive strategic event planning and execution.
• Serve as the primary communications interface for designated Business Groups.
• Define campaign objectives, messaging, tactics and measurement frameworks.
• Analyze campaign and channel performance and provide actionable recommendations.
• Manage communication plans for product introductions and strategic initiatives.
• Apply AI-enabled tools to enhance content creation and audience engagement.
• Ensure consistent and compelling messaging across all touchpoints.

Skills

Copywriting

Campaign management

AI tools

Audience development

Content strategy

Content creation

Analytical skills

Business orientation

Measurable results

Problem solving

Education

Bachelor's or Master's degree in Marketing/Communications/BA

Job description

Nexperia's Marketing Communications team seeks a Marketing Communications Manager to partner with Business Groups, translating priorities into integrated campaigns and high-quality content across channels. You will lead end-to-end campaigns, advising on messaging and channel strategy to drive commercial success.

You will oversee plan definition, measurement frameworks and performance analysis, while coaching juniors and leveraging AI-enabled tools to boost efficiency and engagement.