Senior Content Marketing Leader, Industrial B2B

Mendix; Rotterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager to lead industrial B2B content programs, translating complex engineering concepts into narratives that drive awareness, pipeline, and product adoption. You will manage stakeholder relationships, ghostwrite for executives, and develop thought leadership across blogs, reports, and webinars.

The role emphasizes SEO-driven organic growth, content governance, and collaboration with product teams, data scientists, and

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills, with the ability to go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts such as data pipelines, cloud architecture, observability, and security posture into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape, for example knowing what a data lakehouse is

Responsibilities

• Manage content across blogs/articles, long-form content, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts, including customers, product managers, data scientists, and developers, to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion by adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
• Track content KPIs, including organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
• Serve as the content partner for product launches, owning the blog post, launch email, release notes narrative, and sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

Skills

B2B content marketing

Writing & editing

Translate complex concepts

SEO fundamentals

Cross-functional collaboration

Data stack / cloud security

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager to lead industrial B2B content programs, translating complex engineering concepts into narratives that drive awareness, pipeline, and product adoption. You will manage stakeholder relationships, ghostwrite for executives, and develop thought leadership across blogs, reports, and webinars.

The role emphasizes SEO-driven organic growth, content governance, and collaboration with product teams, data scientists, and