Senior Product Marketing & Content Architect

Kubus; Eindhoven; On-site; EUR 70,000 - 100,000; Full time

Job summary

BIMcollab is seeking a Senior Product & Content Marketeer to shape a customer‑focused content strategy and connect product, marketing, sales and customer success. You’ll transform complex product capabilities into clear stories, useful content, and relevant customer journeys across pages, articles, guides, webinars, and campaigns.

You will lead content priorities, ensure a distinctive BIMcollab voice, and collaborate with teams to drive acquisition, nurture, trial and sales journeys, leveraging

Qualifications

• Multiple years of relevant experience in B2B SaaS, software or another complex digital product environment.
• Practical product‑marketing experience such as positioning, customer research and product launches
• Experience developing, managing and improving high‑quality B2B content
• Experience managing content based on customer insight, search behaviour and performance data
• The ability to turn complex product information into clear and compelling customer value.
• Excellent English writing and editing skills at native or near‑native level

Responsibilities

• Build and manage the content strategy and portfolio — identify content gaps and decide what to create, improve, combine, repurpose, translate, redirect or retire.
• Create clear content journeys — structure content around customer problems, solutions, audiences, use cases and buying stages, connecting educational content to BIMcollab solutions and conversion points.
• Own the editorial roadmap — prioritise initiatives based on customer research, product insights, search behaviour and content performance.
• Change and improve content — write and edit high‑value English content across product pages, articles, guides, customer stories, campaigns, webinars, LinkedIn and sales materials.
• Develop strong content briefs for subject‑matter experts, colleagues and external partners, while maintaining a consistent and distinctive BIMcollab voice.
• Connect content to campaigns and customer journeys — work with campaign, digital, marketing operations and sales teams to turn content into relevant acquisition, nurture, trial, demo and sales journeys.
• Use search and AI insights to understand customer intent, identify opportunities, and improve visibility, relevance, and discoverability. You’ll work with tools such as Google Search Console, Semrush, Databricks, Amplitude and other analytics platforms.
• Measure, learn and optimise — define meaningful KPIs, analyse reach, engagement, search visibility, conversion and commercial impact, and use these insights to continuously improve the content portfolio.

Skills

Product marketing

Content strategy

Customer research

English writing

Tools

HubSpot

Google Search Console

Semrush

Databricks

Amplitude

Job description

BIMcollab is seeking a Senior Product & Content Marketeer to shape a customer‑focused content strategy and connect product, marketing, sales and customer success. You’ll transform complex product capabilities into clear stories, useful content, and relevant customer journeys across pages, articles, guides, webinars, and campaigns.

You will lead content priorities, ensure a distinctive BIMcollab voice, and collaborate with teams to drive acquisition, nurture, trial and sales journeys, leveraging