Sr. Content Marketing Manager - Industrial (B2B)

Mendix; Rotterdam; On-site; EUR 90,000 - 120,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager to lead industrial B2B content programs, translating complex engineering concepts into narratives that drive awareness, pipeline, and product adoption. You will manage stakeholder relationships, ghostwrite for executives, and develop thought leadership across blogs, reports, and webinars.

The role emphasizes SEO-driven organic growth, content governance, and collaboration with product teams, data scientists, and

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills, with the ability to go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts such as data pipelines, cloud architecture, observability, and security posture into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape, for example knowing what a data lakehouse is

Responsibilities

• Manage content across blogs/articles, long-form content, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts, including customers, product managers, data scientists, and developers, to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion by adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
• Track content KPIs, including organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
• Serve as the content partner for product launches, owning the blog post, launch email, release notes narrative, and sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

Skills

B2B content marketing

Writing & editing

Translate complex concepts

SEO fundamentals

Cross-functional collaboration

Data stack / cloud security

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Siemens Digital Industries Software is looking for a Senior Content Marketing Manager – Industrial B2B who specializes in marketing to complex, engineering-driven industrial sectors and lives at the intersection of technical depth and compelling storytelling. We're looking for someone who has built content programs that speak to these industries' buyers. You will lead and manage the production of content that earns the trust of an executive-level audience, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.

You'll be building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership. To be successful in this role, you should be curious, resourceful, process- and outcome-oriented, and eager to stay ahead of the market to make sure what we publish resonates and leads.

What You'll Do

Content

• Manage content across blogs/articles, long-form content, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs, and white papers
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts, including customers, product managers, data scientists, and developers, to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion by adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution

• Support the development of organic content strategy, including keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand generation to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels such as the blog, newsletter, and developer hub, as well as earned channels including syndication, guest posts, and community forums
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search and answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization

• Track content KPIs, including organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works

Cross-Functional Collaboration

• Serve as the content partner for product launches, owning the blog post, launch email, release notes narrative, and sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

What We're Looking For

Required

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills, with the ability to go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts such as data pipelines, cloud architecture, observability, and security posture into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape, for example knowing what a data lakehouse is

Preferred

Experience marketing to developer, practitioner, or highly technical audiences at scale

• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms such as WordPress
• Portfolio of published technical content, such as long-form guides, whitepapers, or bylines in industry publications
• Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experienced in using AI to automate workflows