Sr. Content Marketing Manager - Industrial (B2B)

Rotterdam Innovation City; Amsterdam; On-site; EUR 89,000 - 159,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We're looking for someone who has built content programs that speak to these industries' buyers.

You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that

Qualifications

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills for technical topics.
• Ability to translate complex, technical concepts into clear narratives.
• Strong grasp of SEO and driving organic growth.
• Experience collaborating with product marketing, PMMs, and engineers.

Responsibilities

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities and audience segments.
• Develop thought leadership programs for executives, including ghostwriting and byline articles.
• Partner with cross-functional teams to translate positioning into ongoing content programs across the buyer journey.
• Collaborate with SMEs to produce accurate, credible content.
• Identify content gaps from search, analyst reports, and field feedback.
• Lead scalable content framework supporting multiple technical personas.

Skills

B2B content marketing

Exceptional writing

Translate complex topics

SEO fundamentals

Cross-functional collaboration

Data-driven

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress

Job description

Intelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries.

Senior Content Marketing Manager – Industrial B2B

Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors – and lives at the intersection of technical depth and compelling storytelling. We're looking for someone who has built content programs that speak to these industries' buyers. You will lead and manage the production of content that earns the trust of an executive level audience, that translates complex concepts into narratives that drive awareness, pipeline, and product adoption.

You'll be building category-defining content: SME-driven insight pieces, research-backed reports, practitioner guides, webinars, and executive thought leadership. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market to make sure what we publish resonates and leads.

What You'll Do

Content

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
• Manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
• Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
• Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
• Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
• Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
• Lead a scalable content framework that can support multiple technical personas
• Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution

• Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
• Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
• Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
• Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization

• Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
• Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
• A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works

Cross-Functional Collaboration

• Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
• Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
• Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

What We're Looking For

Required

• 7+ years of B2B content marketing experience, with at least 2 years
• Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
• Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
• Strong grasp of SEO fundamentals and experience driving measurable organic growth
• Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
• Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)

Preferred

Experience marketing to developer, practitioner, or highly technical audiences at scale

• Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
• Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
• Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows

102500 - 184500 USD a year