Senior Global B2B Content Marketing Lead

Adyen; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Adyen is seeking a Senior Content Marketing Manager to lead planning, creation, and optimization of our global B2B content narratives. You will shape content strategy, oversee production, and align with product marketing, sales, and agencies to deliver compelling stories across blogs, reports, events, and video.

You’ll drive audience-centric content with a data-driven approach, collaborating with country teams to ensure consistency, quality, and discoverability while supporting across channels

Qualifications

• 8+ years in content marketing and editorial in B2B tech/fintech.
• Strategic thinker with ability to link content to business results.
• Strong editorial judgment and storytelling across formats.
• Native-level English writing and editing skills.

Responsibilities

• Lead global content planning for brand programs and cross-vertical initiatives.
• Develop content production and distribution strategies to maximize reach.
• Collaborate with local and global teams, designers, product marketing, sales, and agencies to produce content.
• Build and refine the global content strategy and engine.
• Manage internal and external writers, ensuring adherence to brand voice.
• Write copy for blogs, reports, events, landing pages, and video scripts.
• Brief, review and manage video content; ensure quality and discoverability.
• Identify ongoing content programs—series and recurring formats—that build audience habit.
• Audit content performance and provide actionable insights for improvement.

Skills

Content strategy

Editorial leadership

AI fluency

Video storytelling

SEO & distribution

Project management

Audience research

English writing

Job description

Adyen is seeking a Senior Content Marketing Manager to lead planning, creation, and optimization of our global B2B content narratives. You will shape content strategy, oversee production, and align with product marketing, sales, and agencies to deliver compelling stories across blogs, reports, events, and video.

You’ll drive audience-centric content with a data-driven approach, collaborating with country teams to ensure consistency, quality, and discoverability while supporting across channels