Regional Director of Sales

COREcruitment Ltd; Randstad; On-site; EUR 73,000 - 78,000; Full time

Benefits offered by this job

Mobility allowance

Executive benefits package

Performance-based bonus

Job summary

COREcruitment Ltd represents a premium international hotel group recruiting a Regional Director of Sales for the Netherlands. You will lead the regional commercial performance for a multi-property portfolio, shaping sales culture and driving revenue growth across key segments.

You will build and guide high-performing sales teams, establish pricing and distribution standards, and nurture executive-level relationships with key accounts and partners while traveling across the portfolio to seize

Qualifications

• 6+ years in hotel sales, including multi-property leadership
• Proven track record of exceeding sales and revenue targets
• Ability to build, inspire and retain high-performing teams
• Strong commercial acumen with sales tech, forecasting and budgeting
• Established relationships with corporate clients, agencies & MICE
• English fluency; Dutch a plus, willing to travel regularly

Responsibilities

• Own and deliver the regional sales strategy, revenue targets, and market-share growth across a portfolio of hotels
• Lead, coach, and develop Sales teams across multiple properties
• Drive results across corporate, MICE, leisure, groups, and OTA partnerships
• Set pricing, account management, and business development standards
• Build executive relationships with key accounts, travel partners, and industry stakeholders
• Collaborate with Revenue, Marketing, and Operations to maximize top-line performance
• Represent the region in quarterly commercial reviews with senior leadership
• Monitor market trends and identify new business opportunities

Skills

Sales leadership

CRM proficiency

Forecasting

Negotiation

Strategic thinking

English fluency

Tools

CRM systems

Reporting tools

Distribution platforms

Job description

Job title: Regional Director of Sales (hotels)

Location: Netherlands

Salary: €6500-€7000 gross per month (8% holiday allowance included) + bonus

Our client, a well-established international hotel group with a strong and expanding footprint in the Netherlands has appointed us to identify an exceptional Regional Director of Sales.

the Regional Director of Sales will lead the commercial performance of a multi-property portfolio across the region. This is a pivotal leadership role responsible for driving revenue growth, shaping the sales culture, and strengthening the group's position in key market segments.

Key Responsibilities

• Own and deliver the regional sales strategy, revenue targets, and market-share growth across a portfolio of hotels
• Lead, coach, and develop Sales teams across multiple properties
• Drive results across key segments: corporate, MICE, leisure, groups, and OTA/distribution partnerships
• Establish pricing, account management, and business development standards in alignment with group commercial strategy
• Build and maintain executive-level relationships with key accounts, travel partners, and industry stakeholders
• Collaborate with Revenue Management, Marketing, and Operations to maximize total top-line performance
• Represent the region in quarterly commercial reviews with senior leadership
• Monitor market trends, competitor activity, and emerging destinations to identify new business opportunities

Key requirements:

• Experience: 6+ years in hotel sales, including at least 3–5 years in a multi-property, cluster, or regional leadership role within upper-upscale or luxury hospitality
• Track record: Demonstrable, measurable success in exceeding sales and revenue targets across a portfolio
• Leadership: Proven ability to build, inspire, and retain high-performing teams
• Commercial acumen: Strong command of sales technology (CRM, reporting and distribution platforms), forecasting, and budgeting
• Network: Established relationships with corporate clients, agencies, and MICE main players both on the Dutch and international market
• Attributes: Entrepreneurial mindset, excellent communication and negotiation skills, high integrity, and comfort operating at both strategic and hands-on levels
• Languages: Fluency in English required; Dutch is a plus
• Mobility: Willingness to travel regularly across the Dutch portfolio
• Region: Netherlands (flexible home base, ideally Amsterdam or near a hub property)

What Our Client Offers

• A senior leadership mandate with genuine strategic influence and executive visibility
• A competitive base salary plus performance-based bonus and executive benefits package
• Mobility allowance
• The opportunity to shape the commercial future of a respected, expanding hotel brand