Senior Global Web & Martech Platforms Lead

Genmab; Utrecht; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Health insurance and wellness benefits

Paid time off

Employee support programs

Job summary

Genmab seeks a Senior Manager, Digital Solutions (Web & Martech Platforms) to join the centralized Web & Martech Hub within the Data, Digital & AI organization. The role drives EU/International digital expansion and adoption of enterprise Web and Martech platforms including AEM.

As a Hub member, you will collaborate with regional spokes, translate market needs into scalable capabilities, and promote reusable components and standards across markets.

Qualifications

• 12+ years of experience in digital platforms, enterprise Web, Martech, product/platform management, technology delivery, or related roles.
• Strong understanding of enterprise Web platforms, component-based development, and modern digital delivery practices.
• Experience working with global and regional stakeholders across complex, matrixed organizations.
• Ability to translate business requirements into scalable platform capabilities and coordinate across architecture, engineering, design, business, and delivery teams.
• Experience working with Agile delivery models and external technology or implementation partners.
• Strong stakeholder management, communication, facilitation, and problem-solving skills.
• Ability to combine sufficient technical depth with strong business, platform management, and delivery capabilities.

Responsibilities

• Serve as a key Hub partner for EU and International Web & Martech initiatives, working with regional stakeholders to understand market needs and enable successful adoption of enterprise digital platforms and capabilities.
• Support the continued expansion of Genmab's Hub-and-Spoke model by enabling regional teams to effectively consume Hub-provided platforms, reusable components, standards, and delivery practices.
• Play a key role in the implementation and evolution of AEM and Edge Delivery Services, including planning, prioritization, and enablement of reusable components and capabilities required across global and regional websites.
• Partner closely with the Platform Architect, Design Agency of Record, business stakeholders, and implementation partners to translate business and market requirements into scalable and reusable Web capabilities.
• Support platform management and enablement across the broader Web & Martech ecosystem, including AEM, Salesforce Experience Cloud, GA4/GTM, OneTrust, Salesforce Marketing Cloud, and other supporting technologies.
• Partner with Data Privacy, Information Security, Enterprise Architecture, Design, and other cross-functional teams to ensure platform capabilities and implementations align with enterprise, security, privacy, and design standards.
• Work with technology and delivery partners, including HCL, to coordinate platform enhancements, component development, market enablement, and implementation activities.
• Identify common requirements across markets and promote reuse of components, templates, integrations, and established platform patterns rather than market-specific solutions.
• Support platform roadmaps, demand prioritization, adoption tracking, and continuous improvement based on business needs and market feedback.
• Develop and maintain platform guidance, playbooks, and enablement materials to help Spoke teams adopt Web & Martech capabilities consistently and efficiently.
• Act as a bridge between EU/International stakeholders and the broader Web & Martech Hub, ensuring requirements, dependencies, risks, and decisions are effectively coordinated.

Skills

Digital platforms experience

Enterprise Web platforms

Martech

Agile delivery

Stakeholder management

Cross-functional collaboration

Technology delivery

Tools

Adobe Experience Manager

Edge Delivery Services

Salesforce Experience Cloud

GA4/GTM

OneTrust

Salesforce Marketing Cloud

Job description

Genmab seeks a Senior Manager, Digital Solutions (Web & Martech Platforms) to join the centralized Web & Martech Hub within the Data, Digital & AI organization. The role drives EU/International digital expansion and adoption of enterprise Web and Martech platforms including AEM.

As a Hub member, you will collaborate with regional spokes, translate market needs into scalable capabilities, and promote reusable components and standards across markets.