Senior Martech & AI Solution Architect

Merkle Italia; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Merkle is seeking a Senior Martech Solution Consultant to shape the technical direction of large-scale personalization and customer experience transformations from Rotterdam. You translate ambitions into architectures, assess platforms and vendors, and define phased roadmaps and high-level implementation plans.

You will collaborate with strategy consultants, business analysts, and project managers, embedding AI into the architecture and communicating decisions to senior stakeholders.

Qualifications

• 7+ years in Martech, CX, or digital architecture.
• Proven ability to translate future-state vision into architectures and roadmaps.
• Experience in vendor evaluation, roadmapping, and implementation planning.
• Strong understanding of data, identity, orchestration, and integrations.
• Ability to communicate architectural decisions to non-technical audiences.

Responsibilities

• Assess existing Martech platforms, integrations, and architectural constraints.
• Design future-state architectures to drive new capabilities.
• Translate strategic use cases into platform and vendor implications.
• Compare and recommend architecture and vendor scenarios.
• Support vendor evaluation with clear trade-offs and recommendations.
• Define implementation roadmaps and high-level delivery approaches.
• Provide architectural guidance across internal teams, vendors, and clients.
• Embed AI capabilities and implications into the vision and roadmap.

Skills

Martech architecture

Strategic consulting

Executive stakeholder management

Platform-agnostic approach

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Salesforce Customer 360

Adobe Experience Platform

Journey Optimizer

Braze

Job description

Merkle is seeking a Senior Martech Solution Consultant to shape the technical direction of large-scale personalization and customer experience transformations from Rotterdam. You translate ambitions into architectures, assess platforms and vendors, and define phased roadmaps and high-level implementation plans.

You will collaborate with strategy consultants, business analysts, and project managers, embedding AI into the architecture and communicating decisions to senior stakeholders.