MarTech Strategy & Platforms Leader

RX Brasil; Amsterdam; Vor Ort; EUR 120.000 - 160.000; Vollzeit

Benefits dieser Stelle

Wellbeing initiatives

Shared parental leave

Study assistance

Sabbaticals

Zusammenfassung

Elsevier is seeking a Senior Manager, Marketing Platforms to shape and own the strategic direction of the Marketing Technology ecosystem. Lead governance, investment planning, and cross-functional collaboration to deliver measurable value across marketing platforms.

You will influence senior stakeholders, manage multi-year roadmaps, and partner with technology to ensure platforms work cohesively to support business priorities and ROI while promoting responsible governance and cost optimization.

Qualifikationen

• Significant experience leading or overseeing marketing technology platforms/solutions at a strategic level (CDPs, CRM tools, social/CX tools, AI content tools).
• Strong track record in negotiating contracts, managing budgets, and delivering ROI.

Aufgaben

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction.
• Partner with Technology leadership to align the MarTech roadmap with architecture, data, and security standards.
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business.
• Lead contract negotiations and renewals across the marketing platform portfolio.
• Own licence and seat management, ensuring allocation matches actual usage and need across teams.
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery.
• Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment.
• Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos.

Kenntnisse

MarTech leadership

Vendor negotiations

Budget ownership

Stakeholder influence

Jobbeschreibung

Elsevier is seeking a Senior Manager, Marketing Platforms to shape and own the strategic direction of the Marketing Technology ecosystem. Lead governance, investment planning, and cross-functional collaboration to deliver measurable value across marketing platforms.

You will influence senior stakeholders, manage multi-year roadmaps, and partner with technology to ensure platforms work cohesively to support business priorities and ROI while promoting responsible governance and cost optimization.