Senior Martech Architect: AI-Driven Personalization Leader

Merkle Italia; Rotterdam; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Merkle seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalization and CX transformations in Rotterdam/Amsterdam. You will translate ambitions into architectures, evaluate platforms, and guide delivery roadmaps with senior stakeholders.

You will embed AI capabilities into the vision, shaping how marketing, sales and service interact. This is a hybrid, client-facing role consulting in complex enterprise environments.

Qualifications

• 7+ years of Martech, CX, digital architecture, or technology consulting.
• Strong experience with enterprise Martech platforms: Salesforce Marketing Cloud, Adobe Experience Platform, Braze.
• Proven ability to translate future-state vision into architecture, roadmaps and plans.
• Experience guiding vendor evaluation, selection and implementation planning.
• Solid data, identity, orchestration, and integration concepts; strong stakeholder communication.

Responsibilities

• Assess existing Martech landscapes and architectural constraints.
• Design future-state architectures enabling advanced personalization and orchestration.
• Translate use cases into platform, vendor and capability implications.
• Compare architecture and vendor scenarios; provide clear trade-offs.
• Define high-level delivery roadmaps and delivery approaches.
• Provide guidance across teams, vendors and client stakeholders; embed AI considerations.

Skills

Martech architecture

Salesforce Marketing Cloud

Adobe Experience Platform

Braze

Data integration

Vendor evaluation

AI personalization

Stakeholder communication

Job description

Merkle seeks a Senior Martech Solution Consultant to define the technical direction for large-scale personalization and CX transformations in Rotterdam/Amsterdam. You will translate ambitions into architectures, evaluate platforms, and guide delivery roadmaps with senior stakeholders.

You will embed AI capabilities into the vision, shaping how marketing, sales and service interact. This is a hybrid, client-facing role consulting in complex enterprise environments.