Senior MarTech Platform Strategy Lead

Elsevier; Amsterdam; Vor Ort; EUR 150.000 - 190.000; Vollzeit

Zusammenfassung

Elsevier is seeking a senior leader in the Data and Analytics Centre of Excellence to own the strategic direction of its Marketing Technology ecosystem. You will ensure platforms deliver measurable value and align with business priorities.

You will lead governance, investment planning, and stakeholder collaboration, partnering with Technology and Platform Product Managers to avoid silos and drive ROI. The role offers the opportunity to shape multi-year strategy across CDPs, CRM, social/CX tools,

Qualifikationen

• Extensive experience guiding marketing technology platforms at a strategic level.
• Strong track record of negotiating with vendors, managing contracts, and owning budgets.
• Experience working cross-functionally with Technology teams, translating business needs into tech requirements.
• Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders.
• Strong commercial acumen and comfort owning budgets and demonstrating ROI.
• Excellent stakeholder management and the ability to influence without direct authority over platform teams.

Aufgaben

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need.
• Partner with Technology leadership to align the MarTech roadmap with architecture, data, and security standards.
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities.
• Lead contract negotiations and renewals across the marketing platform portfolio.
• Own licence and seat management, ensuring allocation matches actual usage and need.
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery.
• Partner with Technology to manage the MarTech budget, including forecasting, cost optimisation, and business case development.
• Act as the central connective point across Platform Product Managers to ensure platforms are integrated and work together.

Kenntnisse

MarTech strategy

Vendor negotiation

Budget ownership

Stakeholder influence

Cross-functional work

Tools

CDP platforms

CRM platforms

AI content tools

Jobbeschreibung

Elsevier is seeking a senior leader in the Data and Analytics Centre of Excellence to own the strategic direction of its Marketing Technology ecosystem. You will ensure platforms deliver measurable value and align with business priorities.

You will lead governance, investment planning, and stakeholder collaboration, partnering with Technology and Platform Product Managers to avoid silos and drive ROI. The role offers the opportunity to shape multi-year strategy across CDPs, CRM, social/CX tools,