Senior EMEA Ecommerce & CRM Marketing Lead

Concorde network B.V; Amsterdam; Hybrid; EUR 90,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

Based in Amsterdam

Job summary

Patagonia is recruiting an Ecommerce and CRM Marketing Manager to shape EMEA digital marketing and CRM strategy and lead a regional team. The role drives CRM programs, performance marketing, and eCommerce growth in alignment with Patagonia's values.

The successful candidate will oversee data, platform enablement, and global‑regional collaboration, with strong emphasis on customer engagement, retention, and measurable business impact. This is a hybrid, Amsterdam‑based role.

Qualifications

• Minimum of 5 years in digital marketing with CRM and e‑commerce.
• Experience managing multi‑channel campaigns across email, web, and paid media.
• Experience across multiple European markets and localization considerations.

Responsibilities

• Collaborate to shape the regional CRM strategy aligned with global brand values and regional insights.
• Define the customer data roadmap and enable data‑driven decision making across the organization.
• Guide platform and vendor selection and integration for CRM, digital media, and email tools.
• Define and execute the digital marketing strategy to support eCommerce growth and ROI.
• Own campaign planning for launches, seasonal priorities, and key commercial initiatives.
• Collaborate with Global and Regional teams to co‑create regionally relevant initiatives.
• Lead the EMEA digital marketing and CRM team and manage budgets to enable growth and platform innovation.

Skills

CRM

Email marketing

Lifecycle marketing

Performance marketing

Data analytics

Stakeholder management

Leadership

Tools

Salesforce

HubSpot

Google Analytics

Job description

Patagonia is recruiting an Ecommerce and CRM Marketing Manager to shape EMEA digital marketing and CRM strategy and lead a regional team. The role drives CRM programs, performance marketing, and eCommerce growth in alignment with Patagonia's values.

The successful candidate will oversee data, platform enablement, and global‑regional collaboration, with strong emphasis on customer engagement, retention, and measurable business impact. This is a hybrid, Amsterdam‑based role.