Senior CRM Team Lead

NMQ Digital; Amsterdam; Hybrid; EUR 50,000 - 67,000; Full time

Benefits offered by this job

Birthday Time Off

Referral Program

Self-Improvement: NMQ Academy & Mentoš

Team Environment

Job summary

NMQ Digital is seeking a Senior CRM Team Lead to steer a hybrid team and optimize the courier lifecycle globally. You will oversee the merging of independent and employed logistics models into a single, efficient system and lead multichannel communication strategies across Email, Push, In-App, and WhatsApp.

You will champion automation to replace manual tasks and guide major CRM tool migrations to support global scale.

Qualifications

• Leadership and team management experience.
• Extensive CRM strategy and lifecycle knowledge.
• Experience orchestrating multi-channel communications (Email, Push, In-App, WhatsApp).
• Change management skills in merging logistics models or similar transformations.
• Proven ability to design and implement automation of communications.
• Experience with CRM tool migrations and system integrations.

Responsibilities

• Lead a hybrid CRM team of specialists and developers.
• Oversee merging of logistics models into a single unified approach.
• Drive multi-channel communication strategies across Email, Push, In-App, and WhatsApp.
• Identify and implement automation to replace manual, time-consuming tasks.
• Lead critical tool migrations to support global scale.

Skills

Leadership

CRM

Omnichannel

Change Management

Automation

Technical

SFMC

Braze

Job description

At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world’s leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes.

Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services.

With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can’t.

About this role

As the Senior CRM Team Lead for this assignment, you will step into a pivotal leadership position within our global logistics operations. You will take the helm of a dynamic, hybrid team consisting of both CRM Specialists and CRM Developers, focusing entirely on optimizing and elevating the courier lifecycle globally.

During this period, you will be at the forefront of a major strategic business transformation: merging our currently separated logistics models (both independent contractor and employed models) into a single, highly efficient, unified logistics model. To achieve this, you will oversee the orchestration of complex, multi-channel communication strategies across Email, Push, In-App, and WhatsApp, ensuring seamless courier engagement and retention throughout the transition.

You will also be a champion for operational efficiency—identifying opportunities to drive communication automation that actively replaces manual, time-consuming operational tasks.

Furthermore, you will lead critical tool migration initiatives to ensure our tech stack continues to support our massive global scale. If you are a strategic thinker who thrives at the intersection of technical CRM development, lifecycle strategy, and people leadership, this role offers a unique opportunity to leave a lasting impact on our global delivery network.

The benchmark allocated to this role is 4500-6000€ gross, dependent on the chosen candidate’s skills and experiences.

What will you bring to the team?

• Proven Leadership: Experience managing, mentoring, and leading high performing, hybrid CRM teams (specifically a mix of CRM/Marketing Specialists and CRM/Marketing Automation Developers).
• CRM Expertise: Deep, comprehensive knowledge of overall CRM strategy, lifecycle management, and user journey mapping, preferably within a fast-paced, high-volume tech.
• Omnichannel Orchestration: Demonstrated success in orchestrating complex In-App messaging, and WhatsApp.
• Change Management: The strategic mindset required to navigate and drive massive business change, particularly in merging or unifying distinct operational/logistics models.
• Automation Champion: A strong track record of designing and implementing communication automation to phase out manual operations and increase scalability.
• Technical Expertise: Experience leading or deeply collaborating on major CRM tool migrations, system integrations, and tech stack consolidations.
• Nice-to-Have: Hands-on or strategic experience with our core platforms, specifically Salesforce Marketing Cloud (SFMC) and Braze, is highly advantageous.

WHAT WE OFFER

• Birthday Time Off: A half-day off is granted on birthdays.
• Referral Program: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends, followed by a cash award once they are hired.
• Self-Improvement: Access to numerous online courses and training in our own in-house training platform, NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.
• Team Environment: We give you the opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com.

NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room.

Don’t be discouraged if you feel you don’t meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ.