CRM Expert (m/f/x)

Atolls; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

32 days of paid vacation

Flexible hybrid working scheme

Access to learning budget

Mental health coaching

Job summary

Atolls in Amsterdam is seeking a CRM Expert to manage the execution of CRM across multiple markets. This role involves strategizing and orchestrating campaigns and automations, improving customer engagement via data-driven insights, and continuously optimizing processes. The ideal candidate has over 8 years of CRM experience, mainly in high-growth environments, and a strong proficiency in using platforms like Braze.

Additional benefits include a flexible hybrid working arrangement, generous vacation days, and a supportive team culture focused on personal and professional development.

Qualifications

• Minimum 8 years in CRM, ideally in a high-growth startup or e-commerce.
• Deep understanding of customer lifecycle marketing.
• Exceptional planning abilities with strong attention to detail.

Responsibilities

• Own end-to-end ideation, planning, build, and optimisation of campaigns.
• Integrate new data and content sources for audience segmentation.
• Lead A/B and multivariate testing across campaigns and segments.

Skills

Customer lifecycle marketing

Behavioural segmentation

Email deliverability

Data privacy best practices

Braze expertise

Analytical skills

Organisational skills

Education

8 years in CRM

Tools

Braze

HTML/CSS

SQL

Job description

About Atolls

Atolls is the world’s largest community-driven shopping platform, active in 20+ markets. We help millions make smarter spending decisions across discovery, evaluation, and (re-)purchase by connecting people with the right brands and retailers. Our 1,000+ team across 10 countries builds products used every day at global scale.

About This Role

We are looking for a CRM Expert to own the day-to-day delivery of CRM across our multiple markets and platforms. This is a 1 year contract with potential extension, offering a high-impact opportunity to make measurable results from day one. The role is 70% execution of campaigns, automations, and programs, and 30% strategy and roadmap thinking.

Benefits

• A culture that values personal and professional development, with internal mobility opportunities.
• A supportive and open-minded team that embraces diverse perspectives and innovative ideas.
• 32 days of paid vacation plus birthday off.
• A flexible hybrid working scheme.
• Access to a learning budget and internal training.
• Mental health coaching.
• Regular global and local get-togethers.
• Possibility of a sabbatical after three years.
• A cloud-based company setup.
• These benefits apply globally with additional local perks based on location.

Responsibilities

• Campaign Strategy & Orchestration
  • Own end-to-end ideation, planning, build, and optimisation of automated and one-off multi-channel campaigns across the full customer lifecycle — email, push, in‑app, and beyond.
  • Redesign campaign triggering and coordination to reduce reliance on repetitive manual builds, creating scalable automation frameworks for always‑on lifecycle journeys.
  • Work in an agile environment, adapting quickly to evolving business priorities and performance signals to maximise engagement and revenue.
• Enhance Content Personalisation & Segmentation
  • Integrate new data and content sources to continuously refine segmentation, audience logic, and content recommendations.
  • Ensure dynamically tailored messaging at scale, blending behavioural signals, lifecycle stage, and propensity models to drive deeper relevance.
• Collaborate on API & MarTech Integrations
  • Provide solid knowledge of APIs, webhooks, and data pipelines within a CRM ecosystem, engaging with MarTech and data analytics teams on integration requirements and data flows.
• Leverage AI Across the CRM Workflow
  • Use Braze’s AI capabilities to automate optimisation decisions and improve targeting and content relevance.
  • Apply generative AI to accelerate copy variants, subject line testing, and personalisation, increasing test velocity and reducing creative turnaround.
  • Use AI and automation tools to work faster and more independently across the full technical scope of CRM.
• Optimise and Expand the CRM Technical Stack
  • Maximise the effectiveness of the CRM ecosystem by fully utilising existing systems and supporting the integration of new data sources and automation capabilities.
• Drive Continuous Improvement through Testing
  • Lead rigorous A/B and multivariate testing across campaigns, segments, content, and timing; define clear hypotheses, establish statistical validity standards, and translate learnings into documented best practices.
• Cross‑Team Collaboration & Stakeholder Engagement
  • Bridge CRM with MarTech, product, data analytics, and engineering teams to align on data flows, technical requirements, and shared KPIs.
  • Partner with Design and Local Marketing teams to ensure CRM strategies serve both global and market level objectives.
  • Engage senior leadership with clarity on CRM performance, priorities and roadmap, translating complex data into strategic narratives.

Qualifications

• Minimum 8 years in CRM, ideally in a high-growth startup, e‑commerce, or marketplace environment; proven track record of owning CRM execution end-to-end at scale across multiple markets.
• Core CRM Skills
  • Deep understanding of customer lifecycle marketing: onboarding, activation, retention, win‑back, and loyalty frameworks.
  • Expertise in behavioural segmentation, RFM modelling, and propensity-based targeting.
  • Strong grasp of email deliverability, consent management, and data privacy best practices (GDPR, CAN‑SPAM).
  • Commercially minded: able to tie CRM activity directly to revenue, retention, and customer lifetime value (CLV) metrics.
• Technical Skills
  • Braze (mandatory): deep, hands‑on expertise with Canvases, Segments, Content Blocks, Connected Content, Currents, and Braze APIs.
  • Proficiency in HTML/CSS for email and in‑app templates; working knowledge of SQL for audience building and performance analysis.
  • Familiarity with Liquid/AMPScript or similar scripting languages; experience with CDPs and data warehouses such as Snowflake or BigQuery.
• Analytical Mindset
  • Strong analytical skills, with the ability to define KPIs, build measurement frameworks, and turn data into clear, actionable CRM recommendations.
• Organisational Skills
  • Exceptional planning abilities with strong attention to detail; comfortable managing multiple campaigns and projects simultaneously in a fast‑paced agile environment.
• Communication
  • Full fluency in English (written and spoken) required; additional languages are an asset.

Equal Opportunity Employer

At Atolls, we want to ensure that all employees can thrive in an inclusive environment. Our employment opportunities are open to every gender, race, religion, age, sexual orientation, ability, place of origin, or socioeconomic status. We remain committed to a culture of diversity, equity and belonging, where all employees are welcomed, respected, connected, and engaged.