CRM Manager: Benelux Growth & Personalisation

Ninjakitchen; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

SharkNinja product discounts

Job summary

SharkNinja in Amsterdam, part of a global product design and technology company, seeks a CRM Manager to lead CRM across the Benelux for our DTC business. You’ll own customer journeys, multi-channel campaigns, and lifecycle optimization to drive engagement and revenue.

Collaborating with ecommerce, marketing, content, and data teams, you’ll leverage Bloomreach and first-party data while ensuring GDPR compliance and best practices. Dutch and English fluency are required; French is a plus.

Qualifications

• Experience managing CRM, lifecycle marketing, or marketing automation within an ecommerce or DTC environment.
• Hands-on experience with Bloomreach (Exponea) or a similar CRM/CDP platform.
• Strong commercial mindset with the ability to analyse campaign performance and translate insights into action.
• Experience building customer journeys, segmentation strategies, and automated lifecycle campaigns.

Responsibilities

• Own the CRM channel across the Benelux, driving customer engagement, retention, and revenue growth.
• Plan and execute multi-channel CRM campaigns across email, SMS, and on-site personalisation.
• Develop and optimise automated customer lifecycle journeys, from acquisition through retention and loyalty.
• Build audience segments and personalised customer experiences using first-party data and customer insights.
• Analyse CRM performance and key KPIs, translating insights into actions that improve engagement, conversion, and customer lifetime value.
• Lead A/B testing and experimentation across messaging, creative, offers, segmentation, and customer journeys.
• Work closely with eCommerce, merchandising, performance marketing, content, and data teams to deliver integrated campaigns.
• Maximise the value of Bloomreach by leveraging customer data, automation, and personalisation capabilities.
• Ensure CRM activities comply with GDPR and customer data best practices.
• Stay up to date with CRM trends, platform capabilities, and industry best practices to continuously improve performance.

Skills

CRM strategy

Email marketing

Data-driven

Cross-functional collaboration

Dutch & English fluency

Tools

Bloomreach/Exponea

Analytics tools

Job description

SharkNinja in Amsterdam, part of a global product design and technology company, seeks a CRM Manager to lead CRM across the Benelux for our DTC business. You’ll own customer journeys, multi-channel campaigns, and lifecycle optimization to drive engagement and revenue.

Collaborating with ecommerce, marketing, content, and data teams, you’ll leverage Bloomreach and first-party data while ensuring GDPR compliance and best practices. Dutch and English fluency are required; French is a plus.