Senior CRM Executive, Leads Management

Tech Sales Jobs; Amsterdam; Híbrido; EUR 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

28 days holiday

€40 voucher monthly

Mental health support

Bike scheme

Pension scheme

Treat Yourself Well Day

Resumo da oferta

Treatwell is seeking a data-driven Senior B2B CRM Executive (Leads Management) to own lead nurture and lifecycle marketing across our SaaS products. You will design, run, and scale nurture, conversion, recycle, and win-back programs in Salesforce, collaborating with a multinational sales team to convert marketing-generated leads into active salon partners.

Reporting to the Senior B2B Marketing Manager, you’ll localise content for multiple markets, track funnel performance, and ensure accurate

Qualificações

• 3+ years B2B CRM or Lifecycle Marketing in tech (SaaS preferred).
• Salesforce or similar CRM experience mandatory.
• Proven track record partnering with sales teams to drive pipeline.
• Analytical, data-driven with ability to optimise journeys.
• Able to localise content for multiple markets and languages.
• Fluent in English; other European languages are a plus.

Responsabilidades

• Design and run end-to-end CRM nurture and win-back journeys.
• Align marketing and multi-national sales teams to optimize leads.
• Manage Salesforce workflows and ensure data hygiene.
• Localise campaigns for multiple markets and languages.
• Track funnel performance and report to leadership.

Conhecimentos

CRM Lifecycle

Sales collaboration

Data-driven

Lead nurture

Multi-market CRM

English fluency

Salesforce experience

Ferramentas

Salesforce

Descrição da oferta de emprego

Senior B2B CRM Executive (Leads Management)

Location: Amsterdam, North Holland, Netherlands

Department: Marketing

Workplace: hybrid

Employment Type: full

Description

We are seeking a data-driven CRM Executive with a strong track record in lead nurture and management to own lead and lifecycle marketing across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to our senior B2B marketing manager, you will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, working hand-in-hand with a multi-national sales team to turn marketing-generated leads into well-onboarded salon partners.

You will be responsible for:

• CRM Lifecycle Strategy: Execute the end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel, from lead scoring and segmentation through to automated and sales-assisted follow-up.
• Sales & Marketing Alignment: Partner closely with a multi-national sales team to define lead management, routing, and handoff criteria, and continuously refine cadences that maximise conversion and shorten sales cycles.
• Recycle & Win-back Programmes: Design and operate systematic recycle and win-back flows for stalled or lost leads, in coordination with Sales, to re-engage dormant pipeline and recover revenue.
• Salesforce Ownership: Manage CRM workflows, automations, and data hygiene between our leads management and CRM software, ensuring accurate lead tracking, attribution, and reporting across markets and products.
• Multi-Market Localisation: Adapt nurture, recycle, and win-back content and cadences for multiple markets and languages, keeping messaging consistent with brand while reflecting local sales needs.
• Insights & Reporting: Track and report on lead funnel performance, from nurture engagement through to recycle and win-back conversion, giving Sales and leadership clear visibility into pipeline health.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

Requirements

About you:

• Tech experience: 3+ years of hands‑on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Salesforce (or a similar sales CRM) experience is a must‑have.
• Sales Collaboration: Proven track record of working closely with a multi‑national sales team to align marketing and sales processes and drive pipeline conversion.
• Agile & Data‑Driven: Highly analytical, with a proven track record of using data to optimise lead nurture, conversion, and win‑back journeys.
• Execution & Delivery Mindset: A true “doer” who combines the strategic thinking to prioritise the right lifecycle initiatives with the hands‑on drive to build and run them end‑to‑end.
• Structured yet Scrappy: Highly structured in managing complex, multi‑market CRM programmes, yet scrappy and agile in testing new nurture and recycle tactics.
• “Local and Global”: prepared to engage with (and semi‑regularly meet / shadow) sales and supply teams across Europe to better understand the customer and their needs / wants.
• Languages: Fluency is English is mandatory. Any other European language is a plus

Benefits

• 28 days’ holiday, plus public holidays
• A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too
• Mental health support through our partnership with OpenUp
• The option to join the Lease a Bike scheme from your second contract onwards
• Enrolment in the Bright Pensioen pension scheme from your second contract onwards
• An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.