B2B CRM Marketing Executive

Treatwell; Amsterdam; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

28 days holiday

Monthly €40 voucher

Mental health support

Lease a Bike

Bright Pensioen pension

Treat Yourself Well Day

Job summary

Treatwell is seeking a data-driven B2B CRM Marketing Executive to drive reactive, lifecycle and product-launch campaigns for our SaaS products, partnering with Product, Sales and Supply teams to keep salon partners engaged.

You will localise campaigns across markets and languages, analyse campaign performance, and move quickly from brief to on-brand, high-impact CRM sends that demonstrate value of Treatwell’s software to partners.

Qualifications

• 2+ years in B2B CRM or lifecycle marketing in the tech sector.
• Experience with email CRM platforms (HubSpot) required.
• Strong analytical, data-driven decision-making.
• Ability to manage multiple campaigns across markets.
• English fluency; additional European language is a plus.

Responsibilities

• New Product & Feature Launch Campaigns: End-to-end CRM campaigns for new SaaS products and features to inform, activate and drive adoption.
• Reactive & Ad Hoc Campaigns: Handle quick-turnaround briefs into on-brand CRM sends.
• Lifecycle & Retention Campaigns: Build lifecycle campaigns to convey value and reduce churn.
• Multi-Market Localisation: Localise content for multiple markets and languages while keeping brand consistency.
• Cross-Functional Coordination: Partner with Product, Sales and Supply to ensure campaigns are briefed, built and delivered on time.

Skills

B2B CRM marketing

Lifecycle marketing

Data-driven

HubSpot or similar

English fluency

Tools

HubSpot

Job description

We are seeking a data-driven B2B CRM Marketing Executive to execute reactive, and lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners' hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time.

You will be responsible for:

• New Product & Feature Launch Campaigns: Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality as it goes live.
• Reactive & Ad Hoc Campaigns: Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams, turning quick-turnaround briefs into well-executed, on-brand CRM sends.
• Lifecycle & Retention Campaigns: Build and run lifecycle campaigns that consistently convey the value of our SaaS products to salon partners, reinforcing engagement and helping prevent churn.
• Multi-Market Localisation: Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages, keeping messaging consistent with brand while reflecting local needs.
• Cross-Functional Coordination: Partner with Product, Sales, and Supply teams to stay ahead of upcoming launches and reactive needs, ensuring campaigns are briefed, built, and delivered on time.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

About you:

• Tech experience: 2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Experience working with email CRM platforms (like Hubspot) necessary.
• Agile & Data-Driven: Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance.
• Execution & Delivery Mindset: A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality.
• Structured yet Scrappy: Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast.
• Languages: English fluency is a must. Any other European language is a plus.

We’ll treat you with:

• 28 days’ holiday, plus public holidays
• A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too
• Mental health support through our partnership with OpenUp
• The option to join the Lease a Bike scheme from your second contract onwards
• Enrolment in the Bright Pensioen pension scheme from your second contract onwards
• An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.