Senior B2B CRM Executive (Leads Management)

Treatwell; Amsterdam; On-site; EUR 65,000 - 95,000; Full time

Benefits offered by this job

28 days holiday

€40 voucher monthly

Mental health support

Lease a Bike scheme

Pension scheme

Treat Yourself Well Day

Job summary

Treatwell is seeking a data-driven CRM Executive to own lead nurture and lifecycle marketing across our SaaS products. You will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, collaborating with a multinational sales team to convert marketing-generated leads into onboarded salon partners.

Responsibilities include managing CRM workflows, aligning with Sales, and localising content for Europe.

Qualifications

• 3+ years in B2B CRM or lifecycle marketing in tech/SaaS.
• Salesforce experience or similar CRM is required.
• Fluency in English; other EU languages a plus.

Responsibilities

• CRM Lifecycle Strategy: end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel.
• Sales & Marketing Alignment: define lead management, routing, and handoff criteria with the sales team.
• Recycle & Win-back Programmes: design and operate recycle and win-back flows for stalled or lost leads.
• Salesforce Ownership: manage CRM workflows, automations, and data hygiene.
• Multi-Market Localisation: adapt content and cadences for multiple markets and languages.
• Insights & Reporting: track funnel performance and provide clear pipeline visibility.

Skills

B2B CRM

Lifecycle marketing

Data analysis

Cross-functional collaboration

English fluency

Tools

Salesforce

Job description

We are seeking a data-driven CRM Executive with a strong track record in lead nurture and management to own lead and lifecycle marketing across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to our senior B2B marketing manager, you will design, run, and scale nurture, conversion, recycle, and win-back programmes in Salesforce, working hand-in-hand with a multi-national sales team to turn marketing-generated leads into well-onboarded salon partners.

You will be responsible for:

• CRM Lifecycle Strategy: Execute the end-to-end lead nurture, conversion, recycle, and win-back journeys across the SaaS funnel, from lead scoring and segmentation through to automated and sales-assisted follow-up.
• Sales & Marketing Alignment: Partner closely with a multi-national sales team to define lead management, routing, and handoff criteria, and continuously refine cadences that maximise conversion and shorten sales cycles.
• Recycle & Win-back Programmes: Design and operate systematic recycle and win-back flows for stalled or lost leads, in coordination with Sales, to re-engage dormant pipeline and recover revenue.
• Salesforce Ownership: Manage CRM workflows, automations, and data hygiene between our leads management and CRM software, ensuring accurate lead tracking, attribution, and reporting across markets and products.
• Multi-Market Localisation: Adapt nurture, recycle, and win-back content and cadences for multiple markets and languages, keeping messaging consistent with brand while reflecting local sales needs.
• Insights & Reporting: Track and report on lead funnel performance, from nurture engagement through to recycle and win-back conversion, giving Sales and leadership clear visibility into pipeline health.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

About you:

• Tech experience: 3+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Salesforce (or a similar sales CRM) experience is a must-have.
• Sales Collaboration: Proven track record of working closely with a multi-national sales team to align marketing and sales processes and drive pipeline conversion.
• Agile & Data-Driven: Highly analytical, with a proven track record of using data to optimise lead nurture, conversion, and win-back journeys.
• Execution & Delivery Mindset: A true “doer” who combines the strategic thinking to prioritise the right lifecycle initiatives with the hands-on drive to build and run them end-to-end.
• Structured yet Scrappy: Highly structured in managing complex, multi-market CRM programmes, yet scrappy and agile in testing new nurture and recycle tactics.
• “Local and Global”: prepared to engage with (and semi-regularly meet / shadow) sales and supply teams across Europe to better understand the customer and their needs / wants.
• Languages: Fluency is English is mandatory. Any other European language is a plus

We’ll treat you with:

• 28 days’ holiday, plus public holidays
• A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too
• Mental health support through our partnership with OpenUp
• The option to join the Lease a Bike scheme from your second contract onwards
• Enrolment in the Bright Pensioen pension scheme from your second contract onwards
• An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.