B2B CRM Marketing Executive

Treatwell; Noord-Holland; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

28 days’ holiday, plus public holidays

€40 voucher monthly via Alleo

Mental health support via OpenUp

Lease a Bike scheme

Bright Pensioen pension scheme

Treat Yourself Well Day

Job summary

Treatwell is seeking a data-driven B2B CRM Marketing Executive to execute reactive, lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert).

Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners’ hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time.

Qualifications

• 2+ years in B2B CRM or lifecycle marketing in tech/ SaaS.
• Strong data-driven approach to optimize campaigns.
• Ability to manage multi-market campaigns end-to-end.
• Fluent English; other European languages a plus.

Responsibilities

• Execute end-to-end CRM campaigns for product launches.
• Manage reactive and ad hoc campaigns from briefs to sends.
• Build lifecycle campaigns to reduce churn and boost engagement.
• Localise content for multiple markets and languages.
• Coordinate with Product, Sales and Supply to meet timelines.

Skills

CRM Marketing

Agile / Data-driven

Execution mindset

Project management

English fluency

HubSpot (or similar)

Tools

HubSpot

Job description

We are seeking a data-driven B2B CRM Marketing Executive to execute reactive, and lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners’ hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time.

You will be responsible for:

• New Product & Feature Launch Campaigns: Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality as it goes live.
• Reactive & Ad Hoc Campaigns: Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams, turning quick-turnaround briefs into well-executed, on-brand CRM sends.
• Lifecycle & Retention Campaigns: Build and run lifecycle campaigns that consistently convey the value of our SaaS products to salon partners, reinforcing engagement and helping prevent churn.
• Multi-Market Localisation: Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages, keeping messaging consistent with brand while reflecting local needs.
• Cross-Functional Coordination: Partner with Product, Sales, and Supply teams to stay ahead of upcoming launches and reactive needs, ensuring campaigns are briefed, built, and delivered on time.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

Requirements

About you:

• Tech experience: 2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Experience working with email CRM platforms (like Hubspot) necessary.
• Agile & Data-Driven: Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance.
• Execution & Delivery Mindset: A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality.
• Structured yet Scrappy: Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast.
• Languages: English fluency is a must. Any other European language is a plus.

Benefits

We’ll treat you with:

• 28 days’ holiday, plus public holidays
• A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too
• Mental health support through our partnership with OpenUp
• The option to join the Lease a Bike scheme from your second contract onwards
• Enrolment in the Bright Pensioen pension scheme from your second contract onwards
• An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.