B2B Digital Marketing & Partnerships Lead

Rotterdam Innovation City; Rotterdam; On-site; EUR 87,000 - 96,000; Full time

Benefits offered by this job

Incentive compensation

Health benefits

Job summary

Siemens Software in Rotterdam offers a Digital Marketing Manager role acting as a bridge between brand strategy, digital execution, and external agencies. You will lead day-to-day digital campaigns, manage agency partnerships, and align marketing actions with business goals.

The role emphasizes B2B marketing, project management, and vendor evaluation to scale efficiency, optimize ROI, and drive demand generation through paid, social, email, and content channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
• Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
• Experience working directly with marketing agencies, consultants, and third-party vendors.
• Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.

Responsibilities

• Agency Management & External Partnerships: act as primary day-to-day contact for agencies and partners.
• Vendor Strategy: research, evaluate, and recommend vendors and services.
• Brand Strategy & Campaign Support: align activites with brand guidelines and business objectives.
• Digital Marketing Operations: manage workflows, calendars, asset delivery, approvals.
• Performance & Optimization: analyze metrics and drive optimization initiatives.

Skills

B2B marketing

digital marketing

agency management

vendor management

project management

campaign strategy

CRM platforms

analytics & reporting

SaaS marketing

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation platforms

CRM platforms

Analytics tools

Job description

Siemens Software in Rotterdam offers a Digital Marketing Manager role acting as a bridge between brand strategy, digital execution, and external agencies. You will lead day-to-day digital campaigns, manage agency partnerships, and align marketing actions with business goals.

The role emphasizes B2B marketing, project management, and vendor evaluation to scale efficiency, optimize ROI, and drive demand generation through paid, social, email, and content channels.