Senior Content Manager - Data-Driven Journeys

RITUALS; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary package

Bonus opportunity

Pension plan

Travel allowance

Learning and development opportunities

Employee discount on Rituals products

Wellbeing support initiatives

Growth opportunities

Flexible working hours

Company & team events

Job summary

Rituals is seeking a Senior Content Manager to shape how customers discover, navigate, and engage with our brand online. You will unite content, commerce and customer insight to create journeys that are inspiring and effective, evolving from siloed content management to a truly customer journey‑led strategy.

You will work with Analytics (GA4), run A/B tests, define KPIs, and push personalization to improve content relevance across gifting, promotions and seasonal moments.

Qualifications

• 6–8 years of experience in content management, digital content strategy or ecommerce content.
• Strong experience planning digital content across website and app and understanding its impact on behavior and performance.
• Confident with data and analytics, especially GA4, to draw insights from content performance.
• Experience defining content KPIs and turning insights into practical optimisation actions.
• Strong understanding of customer journey planning, personalization and A/B testing.
• High agency and problem‑solving skills to navigate fast-paced environments.
• Commercial and customer-first mindset balancing brand storytelling with business impact.
• Strong project management and ability to manage multiple campaigns and stakeholders.
• Excellent English communication, written and verbal.

Responsibilities

• Translate commercial priorities into compelling, performance-driven content journeys across website and app for key categories and moments.
• Collaborate with local teams to uplift gifting and promotional offers with locally relevant content journeys.
• Work hands-on with GA4 and analytics tools to understand content performance and customer behavior.
• Define KPIs and use insights to identify benchmarks and opportunities for optimization.
• Define and support A/B testing opportunities to improve engagement and conversion.
• Drive personalization by translating audience insights into relevant content experiences.
• Monitor industry trends to elevate the category's content strategy.
• Collaborate with Digital Merchandising, Marketing, Owned channels, UX, and local markets to align plans and deliver on time.
• Lead or contribute to cross-functional content and customer journey projects such as gifts finder.

Skills

Content management

GA4 analytics

A/B testing

Customer journey optimization

Project management

English communication

Data-driven decision-making

Tools

GA4

Job description

Rituals is seeking a Senior Content Manager to shape how customers discover, navigate, and engage with our brand online. You will unite content, commerce and customer insight to create journeys that are inspiring and effective, evolving from siloed content management to a truly customer journey‑led strategy.

You will work with Analytics (GA4), run A/B tests, define KPIs, and push personalization to improve content relevance across gifting, promotions and seasonal moments.