Global Influencer Strategy Lead – Flexible Hours

Rituals (B Corp™); Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Staff discount on Rituals products

Attractive bonus

Flexible working hours

Company & team events

Unique opportunities for personal and/

Job summary

Rituals is seeking a Sr. Global Influencer Strategist to steer our worldwide influencer program, shaping concepts, campaigns, and briefs while guiding local teams to execute best-in-class activations. You will partner with agencies and platforms to optimize performance and ROI across markets.

This role demands strategic thinking, senior stakeholder leadership, and fluent English, with a proven track record scaling influencer initiatives in global beauty/retail settings.

Qualifications

• At least 7 years of working experience in influencer marketing, ideally in-house global role within beauty, FMCG or retail.
• Proven track record creating and implementing influencer strategies.
• Experience managing multiple influencer campaigns with deep attention to detail.
• Fluent English; other languages are a plus but not required.
• Experience working in a global environment and liaising with local markets.

Responsibilities

• Strategise and develop yearly influencer strategy and campaign briefings based on insights and learnings from previous years.
• Support on the affiliate side of TikTok Shop.
• Oversee all global reporting and optimisation.
• Brief and manage local head offices and external agencies on strategy, KPIs, and brand fundamentals.
• Collaborate with internal teams on global activations and events.
• Work with Paid team to optimise current strategies and workflows.
• Serve as key contact with platforms like Meta and TikTok for collaborations.
• Launch and develop loyalty programmes across influencer tiers.
• Manage stakeholder communications globally and locally.
• Manage influencer platform usage to support global ways of working.
• Monitor developments, trends and competitors.

Skills

Influencer marketing

Global strategy

Stakeholder management

English fluency

Job description

Rituals is seeking a Sr. Global Influencer Strategist to steer our worldwide influencer program, shaping concepts, campaigns, and briefs while guiding local teams to execute best-in-class activations. You will partner with agencies and platforms to optimize performance and ROI across markets.

This role demands strategic thinking, senior stakeholder leadership, and fluent English, with a proven track record scaling influencer initiatives in global beauty/retail settings.