Senior Digital Merchandiser

Rituals; Amsterdam; On-site; EUR 65,000 - 85,000; Full time

Job summary

Rituals is seeking a Senior Digital Merchandiser to join their Digital Trading team in Amsterdam. This role focuses on creating an exceptional online shopping experience by owning and executing the digital category strategy to drive commercial performance.

The ideal candidate will have over 5 years of experience in digital merchandising, strong communication skills, and a data-driven approach to optimize e-commerce strategies. Work is expected to be primarily on-site with options for hybrid arrangements.

Qualifications

• 5+ years of experience in digital merchandising or digital trading in e-commerce.
• Strong experience with merchandising tools and data analysis.
• Excellent communication skills in English.

Responsibilities

• Own and execute the digital category strategy.
• Drive commercial performance through KPI insights.
• Develop and optimize merchandising strategies.

Skills

Digital merchandising expertise

Data analysis (GA4, Power BI)

Stakeholder management

Commercial mindset

Experience with merchandising tools

Tools

Algolia

Power BI

Job description

• Head Office Department: Digital/E-commerce

Job Description

As Rituals, our Digital Trading team is dedicated to creating an exceptional online shopping experience across our website and app. We’re looking for a Senior Digital Merchandiser with a commercial, data-driven mindset who blends strategic category management with hands‑on digital merchandising to protect and grow commercial performance. You take ownership, love diving into the details, know everything about best‑in‑class merchandising, and move fast from data to action – always exploring new growth opportunities.

Key Responsibilities

In this role, you will:

• Own and execute digital category strategy and define and report on KPIs.
• Drive commercial performance by turning KPI insights into fast trading/merchandising actions.
• Develop the merchandising strategy across key levers: sorting, ranking, search, recommendations, upsell, cross‑sell and bundles.
• Make OOS‑aware trading decisions to protect conversion and avoid customer dead ends when products go out of stock.
• Elevate the PDP strategy: content priorities, consistency and commercial storytelling.
• Drive continuous optimization: turn data, customer insights and trends into A/B‑tested improvements using CRO and merchandising tools.
• Own peak trading preparation and daily trading optimisation during the most important commercial periods of the year.
• Coordinate and/or lead commercial initiatives that drive business growth by defining clear business cases and requirements, and coordinating delivery with key stakeholders.
• Partner closely with Marketing, Content, Supply, Innovation and Tech teams to ensure execution quality, alignment and timely delivery.

“At Rituals, Digital Merchandising goes beyond optimizing product placement – it’s about creating an inspiring experience that connects with our customers. If you thrive in a dynamic environment, are driven by data, and always on the hunt for growth opportunities, we can’t wait to see what you’ll bring!” – Michelle, Digital Trading Lead – Home, Body & Beauty

Qualifications

• 5+ years of experience in digital merchandising / digital trading / digital category management in a fast‑paced e‑commerce environment, with ownership of onsite performance outcomes.
• Strong hands‑on experience with merchandising tooling (e.g. Algolia or comparable), and confident working with data daily (e.g. GA4, Power BI or similar).
• Strong stakeholder management and communication skills in English (written and verbal).
• Commercial, detail‑oriented mindset with a drive to spot growth opportunities, thrive during high peak commercial moments, and challenge the way things are done.

Additional Information

Location and Working Conditions

At Rituals, we believe in the power of connection: with ourselves, each other, and the world around us. That is why we work 80% from the office (typically four days per week) and 20% from home. Together, we bring our brand philosophy to life by transforming everyday routines into meaningful moments.