Senior Brand Manager – Drinks & Brunch (Fast-Track Growth)

The Kraft Heinz Company; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Fast career track

Job summary

The Kraft Heinz Company in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta, building on their heritage to win at market.

Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will develop campaigns, drive innovation and lead execution with the marketing team and agencies, and coach a Junior Brand Manager to grow capability.

Qualifications

• 6+ years of FMCG brand marketing experience with a track record of growth.
• Proven experience leading creative and media agencies.
• Strong ability to translate consumer insights into actionable briefs and opportunities.
• Master’s degree and business-fluent Dutch and English.

Responsibilities

• Set brand strategies and translate priorities into three-year and annual plans to build brand equity and drive growth.
• Lead creative and media agencies to develop campaigns, content and activation.
• Drive innovation and renovation from concept to launch with R&D, Supply, and factory readiness.
• Partner with Category and Sales to activate plans in-store and online.

Skills

Brand marketing

Campaign management

Agency management

Data-driven decisions

Cross-functional leadership

People development

Education

Master's degree

Job description

The Kraft Heinz Company in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta, building on their heritage to win at market.

Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will develop campaigns, drive innovation and lead execution with the marketing team and agencies, and coach a Junior Brand Manager to grow capability.