Senior Brand Growth Manager — FMCG & Innovation

Kraft Heinz, Inc.; Amsterdam; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Kraft Heinz, Inc. in Amsterdam is seeking an experienced FMCG Brand Marketing leader to shape strategy, drive growth and lead cross-functional teams across marketing, sales and R&D. You will translate consumer insights into powerful campaigns and manage agencies to deliver impact.

In this role you will drive innovation from concept to launch, partner with Category and Sales for activation, and oversee the marketing budget with Finance and RGM to prioritise investments and measure outcomes.

Qualifikationen

• 6+ years of experience in FMCG brand marketing.
• Ability to combine consumer understanding and data to make marketing decisions.
• Commercial understanding and experience bringing cross-functional teams together to deliver results.
• Clear communication and ability to influence senior stakeholders.
• Hands-on approach with initiative and momentum.
• Ability and motivation to develop others.
• A relevant master's degree and business-fluent Dutch and English.

Aufgaben

• Set brand strategies and translate them into three-year and annual plans to build brand equity and drive growth.
• Turn consumer insights into strong briefs and growth opportunities.
• Lead creative and media agencies to develop campaigns, content and activation.
• Drive innovation from concept to launch with R&D, Supply and factory readiness.
• Partner with Category and Sales to activate brand plans in-store and online.
• Manage the marketing budget with Finance and RGM to prioritize investment and evaluate results.

Kenntnisse

Campaign delivery

Brand growth

Cross-functional leadership

Data-driven decisions

Stakeholder influence

People development

Ausbildung

Master's degree

Jobbeschreibung

Kraft Heinz, Inc. in Amsterdam is seeking an experienced FMCG Brand Marketing leader to shape strategy, drive growth and lead cross-functional teams across marketing, sales and R&D. You will translate consumer insights into powerful campaigns and manage agencies to deliver impact.

In this role you will drive innovation from concept to launch, partner with Category and Sales for activation, and oversee the marketing budget with Finance and RGM to prioritise investments and measure outcomes.