Sr. Brand Manager Drinks & Brunch

Kraft Heinz, Inc.; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Job summary

Kraft Heinz, Inc. in Amsterdam is seeking an experienced FMCG Brand Marketing leader to shape strategy, drive growth and lead cross-functional teams across marketing, sales and R&D. You will translate consumer insights into powerful campaigns and manage agencies to deliver impact.

In this role you will drive innovation from concept to launch, partner with Category and Sales for activation, and oversee the marketing budget with Finance and RGM to prioritise investments and measure outcomes.

Qualifications

• 6+ years of experience in FMCG brand marketing.
• Ability to combine consumer understanding and data to make marketing decisions.
• Commercial understanding and experience bringing cross-functional teams together to deliver results.
• Clear communication and ability to influence senior stakeholders.
• Hands-on approach with initiative and momentum.
• Ability and motivation to develop others.
• A relevant master's degree and business-fluent Dutch and English.

Responsibilities

• Set brand strategies and translate them into three-year and annual plans to build brand equity and drive growth.
• Turn consumer insights into strong briefs and growth opportunities.
• Lead creative and media agencies to develop campaigns, content and activation.
• Drive innovation from concept to launch with R&D, Supply and factory readiness.
• Partner with Category and Sales to activate brand plans in-store and online.
• Manage the marketing budget with Finance and RGM to prioritize investment and evaluate results.

Skills

Campaign delivery

Brand growth

Cross-functional leadership

Data-driven decisions

Stakeholder influence

People development

Education

Master's degree

Job description

Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

• Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.
• Turn consumer insights into strong creative briefs and opportunities for growth.
• Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
• Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
• Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
• Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.

What you bring

• 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.
• The ability to combine consumer understanding and data to make clear marketing decisions.
• Commercial understanding and experience bringing cross-functional teams together to deliver business results.
• Clear communication and the confidence to influence senior stakeholders.
• A hands-on approach: you take initiative, make decisions and keep projects moving.
• The ability and motivation to develop others.
• A relevant master's degree and business-fluent Dutch and English.