Sr. Brand Manager Drinks & Brunch

Kraft Heinz; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Excellent bonus structure

Job summary

Kraft Heinz in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. Based in Amsterdam, you will shape campaigns, launch innovations and drive execution with the marketing team and agencies.

You will coach a Junior Brand Manager and partner with Category, Sales, Finance, RGM, R&D and Supply to turn ideas into in-market plans.

Qualifications

• 6+ years FMCG brand marketing experience.
• Proven ability to lead cross-functional teams and agencies.
• Master’s degree; business-fluent Dutch and English.

Responsibilities

• Set brand strategies and multi-year plans to grow equity.
• Turn consumer insights into creative briefs and growth opportunities.
• Lead creative and media agencies to deliver campaigns and activations.
• Drive innovation from concept to launch with R&D, Supply, and factory alignment.
• Partner with Category and Sales to bring brand plans to life in-store and online.
• Manage the marketing budget and evaluate brand results with Finance and RGM.
• Coach a Junior Brand Manager and develop team capabilities.

Skills

Brand management

Agency management

Data-driven marketing

People leadership

Dutch & English

Education

Master’s degree

Job description

Define the market position of a product or brand, within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales. In addition to taking the product to market, this role is responsible for ensuring that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and webinars, delivering presentations and creating marketing collateral. Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

Job Description

About the position

Help shape the next chapter of some of the Netherlands’ most iconic brands.

As Senior Brand Manager Drinks & Brunch, you will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. These brands have a strong place in Dutch households. Your opportunity is to build on that heritage and give consumers more reasons to choose them today and tomorrow.

Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will be part of the Brand Category team.

The role combines strategic judgement with hands‑on delivery. You will develop campaigns, launch innovation and lead execution with the marketing team and agencies. Working closely with Category, Sales, Finance, RGM, R&D and Supply, including our factory, you will turn ideas into commercially viable plans and deliver them in‑market.

You will also coach a Junior Brand Manager, developing their skills, confidence and ownership.

Your Responsibilities

• Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.

Turn consumer insights into strong creative briefs and opportunities for growth.

• Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
• Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
• Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
• Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.

What You Bring

• 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.

Proven experience leading creative and media agencies, with strong creative judgement.

• The ability to combine consumer understanding and data to make clear marketing decisions.
• Commercial understanding and experience bringing cross-functional teams together to deliver business results.
• Clear communication and the confidence to influence senior stakeholders.

A hands‑on approach: you take initiative, make decisions and keep projects moving.

• The ability and motivation to develop others. Previous people management experience is a plus.
• A relevant master’s degree and business‑fluent Dutch and English.

What We Offer You

• An ambitious employer; we only want the best for you;
• A fast career track like only few other companies can match;
• A competitive salary and excellent bonus structure (above market);
• Always room for new insights; if you have an idea‑ please let us know‑ and we can set it in action!

Location(s)

Amsterdam

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.