Sr. Brand Manager Drinks & Brunch

The Kraft Heinz Company; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Fast career track

Job summary

The Kraft Heinz Company in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta, building on their heritage to win at market.

Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will develop campaigns, drive innovation and lead execution with the marketing team and agencies, and coach a Junior Brand Manager to grow capability.

Qualifications

• 6+ years of FMCG brand marketing experience with a track record of growth.
• Proven experience leading creative and media agencies.
• Strong ability to translate consumer insights into actionable briefs and opportunities.
• Master’s degree and business-fluent Dutch and English.

Responsibilities

• Set brand strategies and translate priorities into three-year and annual plans to build brand equity and drive growth.
• Lead creative and media agencies to develop campaigns, content and activation.
• Drive innovation and renovation from concept to launch with R&D, Supply, and factory readiness.
• Partner with Category and Sales to activate plans in-store and online.

Skills

Brand marketing

Campaign management

Agency management

Data-driven decisions

Cross-functional leadership

People development

Education

Master's degree

Job description

Job Description

About the position

Help shape the next chapter of some of the Netherlands’ most iconic brands.

As Senior Brand Manager Drinks & Brunch, you will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. These brands have a strong place in Dutch households. Your opportunity is to build on that heritage and give consumers more reasons to choose them today and tomorrow.

Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will be part of the Brand Category team.

The role combines strategic judgement with hands‑on delivery. You will develop campaigns, launch innovation and lead execution with the marketing team and agencies. Working closely with Category, Sales, Finance, RGM, R&D and Supply, including our factory, you will turn ideas into commercially viable plans and deliver them in‑market.

You will also coach a Junior Brand Manager, developing their skills, confidence and ownership.

Your responsibilities

• Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.
  Turn consumer insights into strong creative briefs and opportunities for growth.

• Lead creative and media agencies to develop and deliver effective campaigns, content and activation.

• Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.

• Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.

• Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.

What you bring

• 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.
  Proven experience leading creative and media agencies, with strong creative judgement.

• The ability to combine consumer understanding and data to make clear marketing decisions.

• Commercial understanding and experience bringing cross‑functional teams together to deliver business results.

• Clear communication and the confidence to influence senior stakeholders.
  A hands‑on approach: you take initiative, make decisions and keep projects moving.

• The ability and motivation to develop others. Previous people management experience is a plus.

• A relevant master’s degree and business‑fluent Dutch and English.

What We Offer You

• An ambitious employer; we only want the best for you;
• A fast career track like only few other companies can match;
• A competitive salary and excellent bonus structure (above market);
• Always room for new insights; if you have an idea- please let us know- and we can set it in action!

Location(s)

Amsterdam

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes**.**