Senior Brand Manager, Drinks & Brunch — Growth Lead

Kraft Heinz, Inc.; Amsterdam; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Kraft Heinz in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing strategy for iconic Dutch brands. You will shape the market position, translate insights into compelling messaging, and drive campaigns that boost awareness and sales.

Based in Amsterdam, you will collaborate with Sales, Finance, RGM, and R&D and mentor a Junior Brand Manager. The role combines strategic judgment with hands-on delivery and a strong focus on bringing products to market through

Qualifications

• Six+ years in FMCG brand marketing with proven campaigns and growth.
• Experience leading creative and media agencies with strong judgement.
• Ability to combine consumer insights with data to drive decisions.

Responsibilities

• Set brand strategies and three-year/annual plans to grow equity.
• Lead creative and media agencies to develop campaigns and activation.
• Drive innovation from concept to launch with cross-functional teams.
• Partner with Category and Sales to activate in-store and online.
• Manage the marketing budget and evaluate results with Finance and RGM.

Skills

FMCG brand marketing

Agency management

Consumer insights

Stakeholder communication

People management

Dutch & English bilingual

Education

Master's degree

Job description

Kraft Heinz in Amsterdam is seeking a Senior Brand Manager Drinks & Brunch to lead the marketing strategy for iconic Dutch brands. You will shape the market position, translate insights into compelling messaging, and drive campaigns that boost awareness and sales.

Based in Amsterdam, you will collaborate with Sales, Finance, RGM, and R&D and mentor a Junior Brand Manager. The role combines strategic judgment with hands-on delivery and a strong focus on bringing products to market through