Sales Representative | Germany, Italy & Scandinavia Region

Bike Eu; Amsterdam; Remote; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Marketing support

Exhibition opportunities

Product lineup access

Global brand partnership

Job summary

DAHON is seeking a highly motivated Independent Sales Representative to grow our folding bikes and e-bikes across Germany, Italy, and the Scandinavian region. You will manage retailer partnerships, expand the dealer network, and report to the International Sales Director.

Ideal candidates have 3+ years in cycling-industry representation, an existing IBD network, and a proven track record of growing territory sales. This long-term partnership requires travel and autonomy within the territory.

Qualifications

• Minimum 3+ years as an independent rep or contractor in the cycling industry.
• Strong, existing network of IBDs and / or bike dealers.
• Proven track record of growing territory sales and managing multiple accounts.
• Excellent communication, organizational, and presentation skills.
• Ability to travel extensively within the territory.
• Must reside within the territory.

Responsibilities

• Territory Management: Develop and maintain strong relationships with retail partners to drive growth of DAHON Bicycle Group brands.
• Sales Growth: Meet or exceed territory sales targets; deliver regular performance reports to International Sales Director.
• Product Knowledge Education: Act as a technical resource, matching DAHON products to retailers and consumers’ needs, ensuring proper use and representation.
• Retailer Support: Facilitate in-store product training, merchandising support, and promotions in coordination with DAHON teams.
• Event Participation: Represent DAHON at key regional events, trade shows, and shop visits to increase visibility and strengthen dealer relationships.
• Market Feedback: Provide timely insights on market trends, competitor activity, and customer needs.

Skills

Independent sales experience

Territory management

Relationship building

Negotiation skills

Communication skills

Travel readiness

Job description

About DAHON

DAHON, founded in 1982 in the United States by Dr. David T. Hon, is the world’s leading folding bicycle brand and the pioneer of modern folding bikes. The brand DAHON has built a distinguished reputation over 40 years for its technological prowess, innovative spirit, and commitment to product quality.

DAHON TECH (Stock Code: 02543.HK) officially debuted on the Main Board of the Hong Kong Stock Exchange in 2025, achieving a record-breaking oversubscription of 7,558 times. This milestone reflects a robust market recognition and the trust of investors.

In 2025, DAHON achieved strong financial growth, with revenue increased by 42.3% and gross profit increased by 44.1% year-on-year, supported by continued investment in bicycle technology, expanding global demand and the company’s growing international presence.

DAHON operates three major production bases for complete bicycles and e-bikes, equipped with advanced manufacturing facilities and an annual production capacity of up to one million units. Its products are sold in more than 40 countries and regions worldwide, including Europe, the United States, and most parts of Asia, supported by over 1,000 global sales outlets.

Sales Representative

Region: Germany, Italy & Scandinavia Region

Type: Invoice-based for the first year

About the role: DAHON is seeking a highly experienced, self-motivated Independent Sales Representatives to manage and grow retail partnerships in Germany, Italy and the Scandinavian Region. Ideal for someone with an existing portfolio in the cycling or outdoor sports industry and established relationships with Independent Bicycle Dealers (IBDs). The right candidate will be deeply passionate about cycling, driven to grow sales, and capable of working autonomously.

Working with our retailers, you will represent DAHON to introduce our bicycles ( folding bikes, e-bikes, etc.) to consumers and managing your market with support from our distributors and local agents. This is a long-term partnership for individuals committed to quality, innovation, and growth.

Key Responsibilities

• Territory Management: Develop and maintain strong relationships with retail partners to drive growth of DAHON Bicycle Group brands.
• Sales Growth: Meet or exceed territory sales targets; deliver regular performance reports to International Sales Director.
• Product Knowledge Education: Act as a technical resource, matching DAHON products to retailers and consumers’ needs, ensuring proper use and representation.
• Retailer Support: Facilitate in-store product training, merchandising support, and promotions in coordination with DAHON teams.
• Event Participation: Represent DAHON at key regional events, trade shows, and shop visits to increase visibility and strengthen dealer relationships.
• Market Feedback: Provide timely insights on market trends, competitor activity, and customer needs.

Ideal Sales Representative Profile

• Minimum 3+ years as an independent rep or contractor in the cycling industry.
• Strong, existing network of IBDs and / or bike dealers.
• Proven track record of growing territory sales and managing multiple accounts.
• Excellent communication, organizational, and presentation skills.
• Ability to travel extensively within the territory.
• Must reside within the territory.

What we provide

• Competitive salary and sales commission
• Marketing support, including co-branded campaigns and exhibition opportunities
• Access to DAHON’s full product lineup and innovation resources
• Partnership with a globally trusted brand